Our Marketing Communication Laboratory is designed to enhance students’ analytical, critical, and creative thinking skills. Through project-based learning, students will improve their abilities in:
– Analyzing social media analytics
– Examining the overall marketing communication and market trends
– Writing content for brand and corporate campaigns
– Planning events for brands and corporations
– Designing digital marketing communication strategies
– Building teamwork and problem-solving skills

Our Marketing Communication Laboratory activities relate to the following subjects:
– Business Ethics and Sustainability
– Media Campaign and Monitoring
– Writing for Corporate Communication
– Digital Corporate Communication
– Brand Activation
– Social Media Planning and Engagement

Public Relations Lab