Public Relations Lab

Welcome to Public Relations Laboratory

Public Relations Laboratory is the unit to support the students learning activity in Marketing Communication Program, Communication Department, Binus University. The program contained in the Public Relations Laboratory is related to activities to support the achievement of the curriculum in the Marketing Communication Program. In Public Relations Laboratory, students will learn several case studies based on the concepts that have been studied in the form of assignments and final projects. At the Public Relations Laboratory, students also learn several tools, applications, and several other software that support the implementation of Public Relations activities as a practitioner. During the learning process at the Public Relations Laboratory, students will be guided by several assistants who will help students explain assignments and demonstrate the use of the software used in the Public Relations practicum class.

Courses with Practicum in Public Relations Lab:

Event Semester 2020/2021

  1. Digital Public Relations
  2. Integrated Marketing Communications
  3. Workplace Ethics and Behavior

Odd Semester 2020/2021:

  1. Media Campaign & Monitoring
  2. Narrative Development

Event Semester 2021/2022:

  1. Event Management
  2. Workplace Ethics and Behavior
  3. Digital Public Relations
  4. Integrated Marketing Communication

Software used in Public Relations Laboratory:

  1. Brand 24
  2. Sprout Social

Public Relations Lab