Introduction

A Marketing Communication Program is a discipline of communication that focuses on crafting and delivering impactful messages that resonate with their target audience. Our curriculum focuses on marketing communication for sustainability. In this program, students will learn about how to shape sustainability narratives, how corporates and brands can drive positive impact, and well to communicate the uniqueness of corporates and brands.

Our Marketing Communication Program offers two concentrations, i.e. Corporate Communication and Brand Communication. Both concentrations emphasize developing communication skills using print, electronic, and digital media, and the ability to design strategic communication plans for different target audiences. Corporate Communication focuses on designing strategic communication plans for corporate sustainability using various public relations tools, such as news releases and publications, social media, corporate events, corporate social responsibility activities, etc. Brand Communication focuses on designing a strategic plan for brand sustainability, such as existing and potential customers, media, industrial associations, government-related parties, etc.

All concentrations offer advanced ICT and a globally minded approach as the characteristic of BINUS UNIVERSITY. Not only our curriculum is up-to-date with industrial needs, but it also complies with the national standard of curriculum. Our curriculum consists of a three-year study on-campus, and a one-year enrichment program. During their four years of study, students will be able to acquire professional, as well as international experiences.

Vision and Mission

Vision
A world-class Communication Study Program preparing students to become communication professionals with digital resiliency to foster and empower society in building and serving the nation.

Mission
The mission of Communication Study Program is to build the nation and to contribute to global community development by providing world class education in the area of communication by means of:
1. Educating BINUSIAN to develop exemplary characters through holistic approach that meets global standards.
2. Resolving the nation’s issues through high impact research.
3. Fostering BINUSIAN as lifelong learners through self-enrichment.
4. Empowering BINUSIAN to continuously improve society’s quality of life.
5. Being the main driver to enrich the BINUS Higher Education system.

Program Objective
The objectives of the program are:
1. Educating students with data, technology, and humanity literacy to become competent professionals and entrepreneurs in the digital era;
2. Developing resilient character by integrating diversity, equality, and inclusion values into communication science to create sustainable future and society;
3. Creating a global mindset for students and lecturers through international experiences and partnerships to become global citizen.

Student Outcomes
After completing the study, graduates are:
1. Able to conduct social research using communication perspective;
2. Able to perform multi-channel communication;
3. Able to implement humanity value and professional ethics in communication practices;
4. Able to plan communication strategy for corporate sustainability;
5. Able to plan marketing communication strategy for brand sustainability;
6. Able to apply interdisciplinary knowledge and skills in developing alternative solutions for problem-solving.

Prospective Career of the Graduates

Marketing Communication Specialist;
Corporate Communication Specialist;
Public Relations;
Brand Communication Specialist;
Brand Community Specialist;
Brand/Corporate Spokesperson;
Community Relations;
Content Creator for Brand or Corporate; Copywriter;
Digital Brand Strategist Digital Corporate Strategist;
Event Organizer;
Account Executive;
Advertising Specialist
Government Relations;
Internal Communication Specialist;
Investor Relations;
Key Opinion Leader Specialist;
Market Forecaster;
Market Researcher;
Media Planner;
Media Relations;
Social Media Specialist;
UX Writer;
Entrepreneur/Sociopreneur