Marketing Communication Program is an interdisciplinary major that combines theories and concepts of Communication Science and Public Relations. Marketing Communication Program has two concentrations, i.e. Corporate Communication and Brand Communication. Both concentrations emphasize developing communication skills using print, electronic and digital media, and the ability to design strategic communication plans for different target audiences. Corporate Communication focuses on designing strategic communication plans for corporate sustainability using various public relations tools, such as news releases and publications, social media, corporate events, corporate social responsibility activities, etc. Brand Communication focuses on designing a strategic plan for brand sustainability, such as existing and potential customers, media, industrial associations, government-related parties, etc.

All concentrations offer advanced ICT and a globally minded approach as the characteristic of BINUS UNIVERSITY. Not only our curriculum is up-to-date with industrial needs, but it also complies with the national standard of curriculum. Our curriculum consists of a three-year study on-campus, and a one-year enrichment program. During their four years of study, students will be able to acquire professional, as well as international experiences.

Vision and Mission


A world-class Communication Study Program preparing students to become communication professionals with digital resiliency to foster and empower the society in building and serving the nation.


The mission of Communication Study Program is to build the nation and to contribute to global community development by providing world class education in the area of communication by means of:

  1. Educating BINUSIAN to develop exemplary characters through holistic approach that meets global standards.
  2. Resolving the nation’s issues through high impact research.
  3. Fostering BINUSIAN as lifelong learners through self-enrichment.
  4. Empowering BINUSIAN to continuously improve society’s quality of life.
  5. Being the main driver to enrich the BINUS Higher Education system.

Program Objective

The objectives of the program are:

  1. Educating students with data, technology, and humanity literacy to become competent professionals and entrepreneurs in the digital era;
  2. Developing resilient character by integrating diversity, equality, and inclusion values into communication science to create sustainable future and society;
  3. Creating a global mindset for students and lecturers through international experiences and partnerships to become global citizen.

Student Outcomes

After completing the study, graduates are:

  1. Able to conduct social research using communication perspective;
  2. Able to perform multi-channel communication;
  3. Able to implement humanity value and professional ethics in communication practices;
  4. Able to plan communication strategy for corporate sustainability;
  5. Able to plan marketing communication strategy for brand sustainability;
  6. Able to apply interdisciplinary knowledge and skills in developing alternative solutions for problem-solving.

Prospective Career of the Graduates

Marketing Communication Program offers extensive industrial fields with prospective careers such as Public Relations; Entrepreneur/Sociopreneur; Marketing Communication Specialist; Advertising Specialist; Content Creator; Investor Relations; Government Relations; Community Relations; Media Relations; Copy Writer; UX Writer; Brand/Corporate Spokesperson; Key Opinion Leader Specialist; Social Media Specialist; Digital Strategist; Media Planner; Market Forecaster; Brand Community Specialist; Market Researcher.