Marcomm Curriculum
SEMESTER 1
| Group | Course | SCU | |
| MKK | COMM6100 | Introduction to Communication Science | 4 |
| COMM6382 | Introduction to Sociology* | 2 | |
| MPB | COMM6383 | Philosophy and Ethics of Communication | 2 |
| MKB
|
COMM6386 | Writing Fundamentals | 4 |
| COMM6389 | Public Speaking* | 4 | |
| LANG6027 | Indonesian | 2 | |
| English University Courses I | |||
| ENGL6128 | English in Focus | 2 | |
| ENGL6130 | English for Business Presentation | 2 | |
| Total SCU | 20 | ||
| Cumulative SCU | 20 | ||
*) This course is delivered in English
For English University Courses I, student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation.
SEMESTER 2
| Group | Course | SCU | |
| MPK | CHAR6013 | Character Building: Pancasila | 2 |
| MKK | COMM6012 | Theory of Communication | 4 |
| COMM6460 | Political Communication* | 2 | |
| COMM6385 | Interpersonal Communication* | 4 | |
| COMM8108 | Psychology of Communication* | 2 | |
| COMM6019 | Public Opinion*&** | 2 | |
| MKB | ENTR6509 | Entrepreneurship: Ideation | 2 |
| English University Courses II | |||
| ENGL6129 | English Savvy | 2 | |
| ENGL6131 | English for Written Business Communication | 2 | |
| Total SCU | 20 | ||
| Cumulative SCU | 40 | ||
*) This course is delivered in English
For English University Courses II, student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication
SEMESTER 3
| Group | Course | SCU | |
| MPK | CHAR6014 | Character Building: Kewarganegaraan | 2 |
| MKK | COMM6387 | Social Design Thinking | 4 |
| COMM6099 | Intercultural Communication*&** | 4 | |
| COMM6014 | Theory of Mass Communications | 4 | |
| COMM6129 | Organizational Communication*&** | 4 | |
| MKB | COMM6388 | Contemporary Writing** | 2 |
| ENTR6510 | Entrepreneurship: Prototyping | 2 | |
| Total SCU | 22 | ||
| Cumulative SCU | 62 | ||
*) This course is delivered in English
**) Global Learning System course
SEMESTER 4
| Group | Course | SCU | |
| MPK | CHAR6015 | Character Building: Agama | 2 |
| MKB | COMM6527 | Communication Data and Technology | 6 |
| ENTR6511 | Entrepreneurship: Market Validation | 2 | |
| Stream: Corporate Communication | |||
| COMM6426 | Narrative Development** | 2/2 | |
| COMM6540 | Communication & Public Affairs* | 2 | |
| STAT6154 | Statistics for Communication | 2 | |
| Stream: Brand Communication | |||
| COMM6435 | Global Consumer Behavior* | 2 | |
| COMM6468 | Writing for Branding** | 2/2 | |
| STAT6154 | Statistics for Communication | 2 | |
| Minor Program | 8 | ||
| Free Electives | 8 | ||
| Total SCU | 18 | ||
| Cumulative SCU | 80 | ||
Student required to choose streaming or minor program or free electives
*) This course is delivered in English
**) Global Learning System courses
SEMESTER 5
| Group | Course | SCU | |
| MKK | RSCH6008 | Quantitative & Qualitative Research Methods in Communication Context | 4 |
| MKB | COMM6390 | Workplace Ethics and Behavior*&** | 2/2 |
| Stream: Corporate Communication | |||
| COMM6431 | Crisis and Reputation Management* | 4 | |
| COMM6523 | Corporate Event Management | 2/2 | |
| COMM6541 | Digital Corporate Communication*&** | 2/2 | |
| Stream: Brand Communication | |||
| COMM6542 | Event Management for Brand | 2/2 | |
| COMM6428 | Strategic Brand Management*&** | 4 | |
| COMM6543 | Digital Brand Communicaton*&** | 2/2 | |
| Minor Program | 12 | ||
| Free Electives | 12 | ||
| Total SCU | 20 | ||
| Cumulative SCU | 100 | ||
Student required to choose streaming or minor program or free electives
*) This course is delivered in English
**) Global Learning System course
SEMESTER 6
| Group | Course | SCU |
| MKB | Stream: Corporate Communication | |
| Enrichment Program I | 20 | |
| Stream: Brand Communication | ||
| Enrichment Program I | 20 | |
| Total SCU | 20 | |
| Cumulative SCU | 120 | |
Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.
SEMESTER 7
| Group | Course | SCU |
| MKB | Stream: Corporate Communication | |
| Enrichment Program II | 20 | |
| Stream: Brand Communication | ||
| Enrichment Program II | 20 | |
| Total SCU | 20 | |
| Cumulative SCU | 140 | |
Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.
SEMESTER 8
| Group | Course | SCU | |
| MKB | COMM6546 | Pre-Thesis | 2 |
| COMM6547 | Thesis | 4 | |
| Total SCU | 6 | ||
| Cumulative SCU | 146 | ||
Notes :
MKK = Mata kuliah Keilmuan & Ketrampilan (Science and Skill Course)
MKB = Mata kuliah Keahlian Berkarya (Creative Expertise Course)
MPK = Mata kuliah Pengembangan Kepribadian(Personality Development Course)
MPB = Mata kuliah Prilaku Berkarya (Creative Behavior Course)
MBB = Mata kuliah Berkehidupan Bermasyarakat (Social Living Course)