Marketing communication is a discipline of communication that emphasizes the dynamic art and science of crafting and delivering messages that resonate with target audiences, ultimately resulting in strong reputations for companies and brands, including sales and loyalty among customers. Marketing communication bridges the gap between corporate, brand, and stakeholders by transforming communication strategies into compelling narratives that inspire action.

SEMESTER 1:
Interpersonal Communication
Introduction to Communication Science
Psychology of Communication
Writing Fundamentals
Public Speaking
Philosophy and Ethics of Communication
Political Communication

SEMESTER 2:
Character Building: Pancasila
Entrepreneurship: Ideation
Statistics
Organizational Communication and Professional Practice
Theory of Communication
Intercultural Communication

SEMESTER 3:
Character Building: Kewarganegaraan
Entrepreneurship: Prototyping
Communication Research Methodology
Contemporary Content Production
Society and Digital Culture
Communication, Data & Technology

SEMESTER 4:
Business Research and Trend Forecasting
Business Ethics and Sustainability
Communication Audit
Multimedia Storytelling
Event Management
Understanding Intergenerational Communication
Media Campaign and Monitoring

SEMESTER 5*
SEMESTER 5 (Streaming: Brand Communication):
Environmental Issues and Brand Activism
Integrated Marketing Communication
Media Planning & Buying
Brand Sustainability Strategy
Brand Activation
Social Media Planning & Engagement

SEMESTER 5 (Streaming: Corporate Communication):
Crisis Communication
Public Affair
Writing for Corporate Communication
Digital Corporate Communication
Corporate Sustainability
Strategic Corporate Communication

SEMESTER 6:
Enrichment Program 1 (Students can choose: Internship/Community Development/Research/Micro-Credential/Start-up/Study Abroad)

SEMESTER 7:
Enrichment Program 2 (Students can choose: Internship/Community Development/Research/Micro-Credential/Start-up/Study Abroad/Further Study)

SEMESTER 8:
Thesis

*)Students can choose streaming/full minor program/free electives/student mobility