Marcomm Curriculum

SEMESTER 1

Group	Course		SCU
MKK	COMM6100	Introduction to Communication Science	4
MKK	COMM6382	Introduction to Sociology^*	2
MPB	COMM6383	Philosophy and Ethics of Communication	2
MKB	COMM6386	Writing Fundamentals	4
	COMM6389	Public Speaking^*	4
	LANG6027	Indonesian	2
	English University Courses I
	ENGL6128	English in Focus	2
	ENGL6130	English for Business Presentation	2
Total SCU			20
Cumulative SCU			20

*) This course is delivered in English

-) For English University Courses I, the student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation

SEMESTER 2

Group	Course		SCU
MPK	CHAR6013	Character Building: Pancasila	2
MKK	COMM6012	Theory of Communication	4
	COMM6460	Political Communication^*	2
	COMM6385	Interpersonal Communication^*	4
	COMM8108	Psychology of Communication^*	2
MKB	COMP6177	Computer Laboratory in Communication Context	2
	ENTR6003	Entrepreneurship I	2
	English University Courses II
	ENGL6129	English Savvy	2
	ENGL6131	English for Written Business Communication	2
Total SCU			20
Cumulative SCU			40

*) This course is delivered in English

-) For English University Courses II, the student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication

SEMESTER 3

Group	Course		SCU
MPK	CHAR6014	Character Building: Kewarganegaraan	2
MKK	COMM6387	Social Design Thinking	4
	COMM6099	Intercultural Communication^&*	4
	COMM6157	Introduction to Public Relations^&*	2
	COMM6014	Theory of Mass Communications	4
	COMM6019	Public Opinion^&*	2
MKB	COMM6388	Contemporary Writing^**	2
MKB	ENTR6004	Entrepreneurship II	2
Total SCU			22
Cumulative SCU			62

*) This course is delivered in English **) Global Learning System course

SEMESTER 4

Group	Course		SCU
MPK	CHAR6015	Character Building: Agama	2
MKK	COMM6129	Organizational Communication^&*	4
MKK	COMM6464	Communication Technology	4
MKB	ENTR6493	Entrepreneurship III	2
	COMM6424	Media Campaign & Monitoring^&*	2/2
	Stream: Corporate Communication
	COMM6426	Narrative Development^**	2/2
	COMM6427	Strategic Public Relations^&*	2
	Stream: Brand Communication
	COMM6435	Global Consumer Behavior^*	2
	COMM6428	Strategic Brand Management^&*	2
	COMM6429	Public Relations Management^*	2
Total SCU of Corporate Communication			22
Total SCU of Brand Communication			22
Cumulative SCU of Corporate Communication			84
Cumulative SCU of Brand Communication			84

*) This course is delivered in English **) Global Learning System course

SEMESTER 5

Group	Course		SCU
MKK	RSCH6008	Quantitative & Qualitative Research Methods in Communication Context	4
MKB	COMM6072	Event Management^*	2/2
	COMM6390	Workplace Ethics and Behavior^&*	2/2
	COMM6469	Digital Public Relations^&*	2/2
	Stream: Corporate Communication
	COMM6431	Crisis and Reputation Management^*	4
	COMM6467	Communication & Public Affairs^*	4
	Stream: Brand Communication
	COMM6468	Writing for Branding^**	4
	COMM6434	Integrated Marketing Communication*	2/2
Total SCU of Corporate Communication			24
Total SCU of Brand Communication			24
Cumulative SCU			108

*) This course is delivered in English **) Global Learning System course

SEMESTER 6

Group	Course	SCU
MKB	Stream: Corporate Communication
	Enrichment Program I	16
	Stream: Brand Communication
	Enrichment Program I	16
Total SCU		16
Cumulative SCU		124

SEMESTER 7

Group	Course	SCU
MKB	Stream: Corporate Communication
	Enrichment Program II	16
	Stream: Brand Communication
	Enrichment Program II	16
Total SCU		16
Cumulative SCU		140

SEMESTER 8

Group	Course		SCU
MKB	Stream: Corporate Communication
	COMM6436	Thesis Corporate Communication	6
	Stream: Brand Communication
	COMM6437	Thesis Brand Communication	6
Total SCU			6
Cumulative SCU			146