Our Marketing Communication curriculum covers core courses, program courses and elective courses, as follows:

 

SEMESTER 1:

Interpersonal Communication

Introduction to Communication Science

Psychology of Communication

Writing Fundamentals

Public Speaking

Philosophy and Ethics of Communication

Political Communication

 

SEMESTER 2:

Character Building: Pancasila

Entrepreneurship: Ideation

Statistics

Organizational Communication and Professional Practice

Theory of Communication

Intercultural Communication

 

SEMESTER 3:

Character Building: Kewarganegaraan

Entrepreneurship: Prototyping

Communication Research Methodology

Contemporary Content Production

Society and Digital Culture

Communication, Data & Technology

 

SEMESTER 4:

Business Research and Trend Forecasting

Business Ethics and Sustainability

Communication Audit

Multimedia Storytelling

Event Management

Understanding Intergenerational Communication

Media Campaign and Monitoring

 

SEMESTER 5*

SEMESTER 5 (Brand Communication):

Environmental Issues and Brand Activism

Integrated Marketing Communication

Media Planning & Buying

Brand Sustainability Strategy

Brand Activation

Social Media Planning & Engagement

 

SEMESTER 5 (Corporate Communication):

Crisis Communication

Public Affair

Writing for Corporate Communication

Digital Corporate Communication

Corporate Sustainability

Strategic Corporate Communication

 

SEMESTER 6:

Enrichment Program 1 (Internship/Community Development/Research/Micro-Credential/Start-up/Study Abroad)

 

SEMESTER 7:

Enrichment Program 2 (Internship/Community Development/Research/Micro-Credential/Start-up/Study Abroad/Further Study)

 

SEMESTER 8:

Thesis

*)OR full Minor Program/Free Electives/Student Mobility