Marketing communication is a discipline of communication that emphasizes the dynamic art and science of crafting and delivering messages that resonate with target audiences, ultimately resulting in strong reputations for companies and brands, including sales and loyalty among customers. Marketing communication bridges the gap between corporate, brand, and stakeholders by transforming communication strategies into compelling narratives that inspire action.

SEMESTER 1

 

Group

Course SCU
MPK CHAR6013019 Character Building: Pancasila 2
MKK COMM6460019 Political Communication** 2
MKK COMM6385019 Interpersonal Communication* 4
MKK COMM6601019 Introduction to Communication Science 2
MKK COMM6639019 Psychology of Communication* 2
MKK COMM6602019 Writing Fundamentals 2
MKB COMM6389019 Public Speaking* 4
MPB COMM6383019 Philosophy and Ethics of Communication 2
MKB Foreign Language Courses 0
Total SCU 20
Cumulative SCU 20

*) This course is delivered in English

Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the detail.

 

SEMESTER 2

Group Course SCU
MPK CHAR6014019 Character Building: Kewarganegaraan 2
MKB ENTR6509005 Entrepreneurship: Ideation 2
MKB LANG6027019 Indonesian 2
MKK STAT6204019 Statistics 2
MPB COMM6603019 Organizational Communication and Professional Practice*&** 4
MKK COMM6012019 Theory of Communication 4
MKK COMM6099019 Intercultural Communication* 4
MKB Foreign Language Courses 0
Total SCU 20
Cumulative SCU 40

*) This course is delivered in English

**) Global Learning System course

Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the detail.

 

SEMESTER 3

Group Course SCU
MPK CHAR6015019 Character Building: Agama 2
MKB ENTR6510005 Entrepreneurship: Prototyping 2
MKK COMM6610019 Communication Research Methodology** 4
MKB COMM6605019 Contemporary Content Production** 4
MPB COMM6611019 Society and Digital Culture*&** 2
MKB
MKB Foreign Language Courses 0
Total SCU 18
Cumulative SCU 58

*) This course is delivered in English

**) Global Learning System course

Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the detail.

SEMESTER 4

Group Course SCU
MKB COMM6626019 Business Research and Trend Forecasting* 2
MKB COMM6627019 Business Ethics & Sustainability*&** 2/2
MKB COMM6628019 Communication Audit* 2
MKB COMM6606019 Multimedia Storytelling 4
MKB COMM6425019 Event Management 2
MKB COMM6629019 Understanding Intergenerational Communication 2
MKB COMM6424019 Media Campaign and Monitoring*&** 2/2
MKB ENTR6511005 Entrepreneurship: Market Validation 2
MKB Foreign Language Courses 0
Total SCU 22
Cumulative SCU 80

*) This course is delivered in English

**) Global Learning System courses

Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the detail.

SEMESTER 5

Group Course SCU
Stream : Corporate Communication
MKB COMM6630019 Crisis Communication* 2
MKB COMM6631019 Public Affair* 2
MKB COMM6632019 Writing for Corporate Communication*&** 2/2
MKB COMM6541019 Digital Corporate Communication 2/2
MKB COMM6633019 Corporate Sustainability* 4
MKB COMM6607019 Strategic Corporate Communication*&** 4
Stream : Brand Communication
MKB COMM6634019 Environmental Issues and Brand Activism* 4
MKB COMM6635019 Integrated Marketing Communication* 2
MKB COMM6636019 Media Planning and Buying* 2
MKB COMM6608019 Brand Sustainability Strategy* 4
MKB COMM6637019 Brand Activation*&** 2/2
MKB COMM6638019 Social Media Planning & Engagement** 2/2
Stream: Digital Media Communication****
MKB COMM6574012 Production Planning 4
MKB COMM6500012 Creativity for Media Communication 2
MKB COMM6575012 Current Issues in Communication*&** 4
MKB MDIA6054012 Creative Audio Visual 2
MKB DSGN6801012 Motion Graphics 2
MKB COMM6576012 Content Production 6
Stream: Digital Public Relations****
MKB COMM6669018 Creative Advertising 2/2
MKB COMM6670018 SEM and SEO Management** 4
MKB COMM6671018 Global Branding Strategy* 4
MKB COMM6672018 Digital Platform Strategies & Analytics** 4
MKB COMM6673018 Event Management* 2/2
MKB Minor Program 20
MKB Free Electives 20
MKB Multidisciplinary Stream 20
Total SCU 20
Cumulative SCU 100

*) This course is delivered in English

**) Global Learning System courses

****) Conducted for student mobility program in Binus @Malang

Students are required to choose one of Streaming or Minor Program or Free Electives or Multidiciplinary Stream

For mobility students are required to choose Minor Program or Stream: Digital Media Communication or Stream:Digital Public Relations

SEMESTER 6

Group Course SCU
Stream : Corporate Communication
MKB Enrichment Program I 20
Stream : Brand Communication
MKB Enrichment Program I 20
Minor Program/Free Electives/Multidisciplinary Stream/Mobility
MKB Enrichment Program I 20
Total SCU 20
Cumulative SCU 120

Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.

SEMESTER 7

Group Course SCU
Stream : Corporate Communication
MKB Enrichment Program II 20
Stream : Brand Communication
MKB Enrichment Program II 20
Minor Program/Free Electives/Multidisciplinary Stream/Mobility
MKB Enrichment Program II 20
Total SCU 20
Cumulative SCU 140

Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.

 

SEMESTER 8

Group Course SCU
MKB COMM6546019 Pre-Thesis 2
MKB COMM6547019 Thesis 4
MKB COMM6597019 Thesis 6
Total SCU 6
Cumulative SCU 146

Pre-thesis (2 SCU) & Thesis (4 SCU) can be taken in the 6th and/or 7th semester by the students who meet the requirements from the Study Program/Program

Notes : (Information for group table)

MKK = Mata kuliah Keilmuan & Ketrampilan (Science and Skill Course) 

MKB = Mata kuliah Keahlian Berkarya (Creative Expertise Course)

MPK = Mata kuliah Pengembangan Kepribadian (Personality Development Course)

MPB = Mata kuliah Perilaku Berkarya (Creative Behavior Course)

MBB = Mata kuliah Berkehidupan Bermasyarakat (Social Living Course)