MARKETING COMMUNICATION CURRICULUM
Marketing communication is a discipline of communication that emphasizes the dynamic art and science of crafting and delivering messages that resonate with target audiences, ultimately resulting in strong reputations for companies and brands, including sales and loyalty among customers. Marketing communication bridges the gap between corporate, brand, and stakeholders by transforming communication strategies into compelling narratives that inspire action.
|
Group |
Course | SCU | |
| MPK | CHAR6013019 | Character Building: Pancasila | 2 |
| MKK | COMM6460019 | Political Communication** | 2 |
| MKK | COMM6385019 | Interpersonal Communication* | 4 |
| MKK | COMM6601019 | Introduction to Communication Science | 2 |
| MKK | COMM6639019 | Psychology of Communication* | 2 |
| MKK | COMM6602019 | Writing Fundamentals | 2 |
| MKB | COMM6389019 | Public Speaking* | 4 |
| MPB | COMM6383019 | Philosophy and Ethics of Communication | 2 |
| MKB | Foreign Language Courses | 0 | |
| Total SCU | 20 | ||
| Cumulative SCU | 20 | ||
*) This course is delivered in English
Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the detail.
| Group | Course | SCU | |
| MPK | CHAR6014019 | Character Building: Kewarganegaraan | 2 |
| MKB | ENTR6509005 | Entrepreneurship: Ideation | 2 |
| MKB | LANG6027019 | Indonesian | 2 |
| MKK | STAT6204019 | Statistics | 2 |
| MPB | COMM6603019 | Organizational Communication and Professional Practice*&** | 4 |
| MKK | COMM6012019 | Theory of Communication | 4 |
| MKK | COMM6099019 | Intercultural Communication* | 4 |
| MKB | Foreign Language Courses | 0 | |
| Total SCU | 20 | ||
| Cumulative SCU | 40 | ||
*) This course is delivered in English
**) Global Learning System course
Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the detail.
| Group | Course | SCU | |
| MPK | CHAR6015019 | Character Building: Agama | 2 |
| MKB | ENTR6510005 | Entrepreneurship: Prototyping | 2 |
| MKK | COMM6610019 | Communication Research Methodology** | 4 |
| MKB | COMM6605019 | Contemporary Content Production** | 4 |
| MPB | COMM6611019 | Society and Digital Culture*&** | 2 |
| MKB | |||
| MKB | Foreign Language Courses | 0 | |
| Total SCU | 18 | ||
| Cumulative SCU | 58 | ||
*) This course is delivered in English
**) Global Learning System course
Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the detail.
| Group | Course | SCU | |
| MKB | COMM6626019 | Business Research and Trend Forecasting* | 2 |
| MKB | COMM6627019 | Business Ethics & Sustainability*&** | 2/2 |
| MKB | COMM6628019 | Communication Audit* | 2 |
| MKB | COMM6606019 | Multimedia Storytelling | 4 |
| MKB | COMM6425019 | Event Management | 2 |
| MKB | COMM6629019 | Understanding Intergenerational Communication | 2 |
| MKB | COMM6424019 | Media Campaign and Monitoring*&** | 2/2 |
| MKB | ENTR6511005 | Entrepreneurship: Market Validation | 2 |
| MKB | Foreign Language Courses | 0 | |
| Total SCU | 22 | ||
| Cumulative SCU | 80 | ||
*) This course is delivered in English
**) Global Learning System courses
Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the detail.
| Group | Course | SCU | |
| Stream : Corporate Communication | |||
| MKB | COMM6630019 | Crisis Communication* | 2 |
| MKB | COMM6631019 | Public Affair* | 2 |
| MKB | COMM6632019 | Writing for Corporate Communication*&** | 2/2 |
| MKB | COMM6541019 | Digital Corporate Communication | 2/2 |
| MKB | COMM6633019 | Corporate Sustainability* | 4 |
| MKB | COMM6607019 | Strategic Corporate Communication*&** | 4 |
| Stream : Brand Communication | |||
| MKB | COMM6634019 | Environmental Issues and Brand Activism* | 4 |
| MKB | COMM6635019 | Integrated Marketing Communication* | 2 |
| MKB | COMM6636019 | Media Planning and Buying* | 2 |
| MKB | COMM6608019 | Brand Sustainability Strategy* | 4 |
| MKB | COMM6637019 | Brand Activation*&** | 2/2 |
| MKB | COMM6638019 | Social Media Planning & Engagement** | 2/2 |
| Stream: Digital Media Communication**** | |||
| MKB | COMM6574012 | Production Planning | 4 |
| MKB | COMM6500012 | Creativity for Media Communication | 2 |
| MKB | COMM6575012 | Current Issues in Communication*&** | 4 |
| MKB | MDIA6054012 | Creative Audio Visual | 2 |
| MKB | DSGN6801012 | Motion Graphics | 2 |
| MKB | COMM6576012 | Content Production | 6 |
| Stream: Digital Public Relations**** | |||
| MKB | COMM6669018 | Creative Advertising | 2/2 |
| MKB | COMM6670018 | SEM and SEO Management** | 4 |
| MKB | COMM6671018 | Global Branding Strategy* | 4 |
| MKB | COMM6672018 | Digital Platform Strategies & Analytics** | 4 |
| MKB | COMM6673018 | Event Management* | 2/2 |
| MKB | Minor Program | 20 | |
| MKB | Free Electives | 20 | |
| MKB | Multidisciplinary Stream | 20 | |
| Total SCU | 20 | ||
| Cumulative SCU | 100 | ||
*) This course is delivered in English
**) Global Learning System courses
****) Conducted for student mobility program in Binus @Malang
Students are required to choose one of Streaming or Minor Program or Free Electives or Multidiciplinary Stream
For mobility students are required to choose Minor Program or Stream: Digital Media Communication or Stream:Digital Public Relations
| Group | Course | SCU |
| Stream : Corporate Communication | ||
| MKB | Enrichment Program I | 20 |
| Stream : Brand Communication | ||
| MKB | Enrichment Program I | 20 |
| Minor Program/Free Electives/Multidisciplinary Stream/Mobility | ||
| MKB | Enrichment Program I | 20 |
| Total SCU | 20 | |
| Cumulative SCU | 120 | |
Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.
| Group | Course | SCU |
| Stream : Corporate Communication | ||
| MKB | Enrichment Program II | 20 |
| Stream : Brand Communication | ||
| MKB | Enrichment Program II | 20 |
| Minor Program/Free Electives/Multidisciplinary Stream/Mobility | ||
| MKB | Enrichment Program II | 20 |
| Total SCU | 20 | |
| Cumulative SCU | 140 | |
Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.
SEMESTER 8
| Group | Course | SCU | |
| MKB | COMM6546019 | Pre-Thesis | 2 |
| MKB | COMM6547019 | Thesis | 4 |
| MKB | COMM6597019 | Thesis | 6 |
| Total SCU | 6 | ||
| Cumulative SCU | 146 | ||
Pre-thesis (2 SCU) & Thesis (4 SCU) can be taken in the 6th and/or 7th semester by the students who meet the requirements from the Study Program/Program
Notes : (Information for group table)
MKK = Mata kuliah Keilmuan & Ketrampilan (Science and Skill Course)
MKB = Mata kuliah Keahlian Berkarya (Creative Expertise Course)
MPK = Mata kuliah Pengembangan Kepribadian (Personality Development Course)
MPB = Mata kuliah Perilaku Berkarya (Creative Behavior Course)
MBB = Mata kuliah Berkehidupan Bermasyarakat (Social Living Course)