At BINUS University, we nurture future communication professionals who are creative, adaptive, and ready to shape the world of media, branding, and content creation. Through our dynamic programs — Marketing Communication, Mass Communication, and Creative Communication — students gain not only cutting-edge academic knowledge but also hands-on industry experience, preparing them to thrive across a wide range of sectors.

🌟 Marketing Communication

Our Marketing Communication program equips students with strategies to develop sustainable businesses and brands that contribute to social welfare and environmental preservation. Students learn to analyze stakeholder characteristics (consumers, media, government, communities), craft targeted communication strategies, and leverage technologies like social media for impactful messaging.
The curriculum, reviewed and updated in collaboration with industry partners, offers engaging learning experiences alongside professional practitioners. Students also have access to project-based lab work and Enrichment programs that build real-world skills.

Career Opportunities:

  • Marketing Communication Specialist

  • Corporate Communication Specialist

  • Digital Strategist

  • Community Relations Specialist

  • UX Writer

  • Public Relations, Media Planner, and more.

🎥 Mass Communication

The Mass Communication program prepares students to become skilled media producers, ready to navigate the dynamic digital landscape including technologies such as Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI).
Students master the art and science of producing media content for television, radio, digital platforms, and websites. Learning covers everything from media production planning, lighting, video shooting, multimedia editing, scriptwriting, to audience research and media promotion. Practical experiences are enhanced through the facilities of BINUS TV and direct collaboration with media professionals.

Career Opportunities:

  • TV and Radio Broadcaster

  • Digital Content Creator (YouTube, Podcast)

  • Communication Consultant

  • Media Strategist for industries like e-commerce, banking, automotive, government sectors, and more.

🎨 Creative Communication

In the Creative Communication program, students dive deep into branding and content creation. They learn to creatively convey brand identity, values, and uniqueness to target audiences across various digital and traditional platforms.
Students explore content development in the forms of text, audio, and video for websites, social media, podcasts, television, and radio. The program emphasizes project-based learning, collaboration with industry experts, and enriching real-world experiences to hone both creative and strategic thinking skills.

Career Opportunities:

  • Brand Content Planner & Creator

  • Social Media Specialist

  • Public Relations Specialist

  • Event Organizer

  • Advertising Specialist

  • Content Creator for Brands

🚀 Enrichment Program

All BINUS Communication programs are integrated with the Enrichment Program, where students can broaden their horizons beyond the classroom. Whether through internships, research, entrepreneurship, or community development, students are empowered to apply their knowledge, build their networks, and prepare for successful careers.

📲 Connect With Us

Stay inspired and explore more about life at BINUS Communication Programs!
Follow us on Instagram and YouTube to see our students’ creativity, projects, and exciting academic journey.