Digital Marketing Public Relations is one of courses that consist in Marketing Communication major, speciality of Marketing Public Relations. Nowadays, Digital Marketing is essential for public relations practitioner. It helps public relations practitioner to do branding for their client’s product through digital media. Digital media is so pervasive that consumers have access to information any time and any place they want it. People will easily to get about the information of products or services that came from digital advertising.
Public Relations (PR) must facing a lot of problem, especially in this era that things can be more complicated faster. So, it is not just about promoting and digital media management but it could be also about handling negative news. Therefore, digital media is so important to support any kind of business. They support the core of the business and as you know that years lately, there came up many company that basically use digital stuff as main things in their business (such as e-commerce).
Not just do branding, public relations practitioner also have to engage and maintain relationship with society through digital media. In Digital Marketing, its associated channels are important to engage the society. Not only know the society, but PR have to know the strategic communication that most receptive to the message. Thus, PR must have good expectation about society preferences across all channels, such as; web, social media, direct mail, etc. So, the deeper insight into society preferences and behaviour, the more likely PR easily engage them in suitable and interesting interactions through digital marketing in digital media (Kina & Athirah).
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