General semantics states that the transfer of culture across generations is the distinguishing feature between humans and other life forms, with symbolic communication serving as the transfer system. Intended to improve understanding among people and cultures, this tradition attempts to guide humanity toward more ethical human behavior. This entry discusses the formative history of general semantics and its relationship to communication theory.
Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.654
Penanggungjawab naskah :
Edwina Ayu Kustiawan