People Innovation Excellence

What You Need to Know About : Cultural Studies

Cultural studies can be loosely defined as an academic field of study that crosses disciplinary boundaries such as political economy, literary studies, cultural anthropology, philosophy, American studies, gender studies, film studies, and communication studies. Early cultural studies, which emerged from the Birmingham Centre for Contemporary Cultural Studies (CCCS) in Great Britain, generally utilized Marxist and structuralist perspectives to investigate the complex relationships between political economy and culture. Particularly, cultural studies explored the mundane and the “popular” as opposed to what might be called high culture.

Contemporarily, cultural studies has fractured into numerous strands of thought that do not share theoretical or methodological unity, although the emphasis on ordinary and popular culture remains central. Communication, which was one of the first disciplines to offer cultural studies legitimacy in the United States, has most often seen a cultural studies influence in assessments of articulations of power and knowledge within popular media texts. Understanding the importance of cultural studies requires an exploration of its creation as an academic field of study, a look at the central issues for nearly all cultural studies scholars, a brief discussion of its relevance in the field of communication, and a summary of persistent criticisms.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.337-338

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan

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