Axiology is the branch of philosophy that considers the nature of value and what kinds of things have value. The term derives from the Greek language: axios (worth or value) and logos (study of the nature and properties of, or logic or theory of). Axiologists are broadly concerned with all forms of value, including aesthetic values, ethical values, and epistemic values. In a narrow sense, axiologists are concerned with what is intrinsically valuable or worthwhile—what is desirable for its own sake. All axiological issues are necessarily connected to ontological and epistemological assumptions. With respect to human communication theory, every researcher makes decisions in the theoretical process that reflect his or her axiological position. Axiological decisions guide all facets of research, including the selection of one’s topic and the approach one takes toward research.
Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.
Penanggungjawab naskah :
Edwina Ayu Kustiawan
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