People Innovation Excellence

What You Need to Know About : Diffusion of innovations

Diffusion is the process by which an innovation makes its way over time to members of a social system. An innovation is the introduction of something new—a project, practice, or idea. The innovation–decision process is the process of progression an individual goes through from first encountering an innovation to its adoption. Innovativeness is a measure of early adoption; individuals are considered innovative and potential change agents if they are more willing to adopt new ideas than other members of a system and likely to do so earlier than others. Finally, the rate of adoption of an innovation is the relative speed with which an innovation is adopted.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.654

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan


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