Although the practice of theorizing new media has a history as long as communication studies itself, the turn to new media theory has only formalized itself since the 1990s. The accelerated diffusion of digital media from telecommunications and information technology sectors in the 1990s has led media and communication studies to be defined by new objects of investigation. New forms of media demand exploration in their own right at the same time as the remediation of traditional media becomes open to investigation. That new media studies has earned a place as a branch of communication theory also rests on claims that traditional media environments have been challenged not simply by technological innovations, but at an ecological level, consisting of substantial, qualitative changes rather than incremental developments to media environments.
Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.684
Penanggungjawab naskah :
Edwina Ayu Kustiawan
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