What You Need to Know About : Public Opinion Theories

Public opinion theories provide insight into the roles that various forms of communication play in the formation of public opinion. As understanding of communication has increased during the past 2 centuries, more useful theories of public opinion have been developed. The development of empirical research methods has permitted increasingly useful measurement of public opinion; normative, or prescriptive, theories of public opinion have given way to more explanatory theories that reflect or are grounded in empirical research. Research has revealed many limitations in the way public opinion is formed and in the role it plays in politics and government. Contemporary theories envision ways of overcoming these limitations.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.808

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan