At BINUS University, we nurture future communication professionals who are creative, adaptive, and ready to shape the world of media, branding, and content creation. Through our dynamic programs — Marketing Communication, Digital Media Communication, and Creative Communication — students gain not only cutting-edge academic knowledge but also hands-on industry experience, preparing them to thrive across a wide range of sectors.

🌟 Marketing Communication

Our Marketing Communication program equips students with strategies to develop sustainable businesses and brands that contribute to social welfare and environmental preservation. Students learn to analyze stakeholder characteristics (consumers, media, government, communities), craft targeted communication strategies, and leverage technologies like social media for impactful messaging.
The curriculum, reviewed and updated in collaboration with industry partners, offers engaging learning experiences alongside professional practitioners. Students also have access to project-based lab work and Enrichment programs that build real-world skills.

Career Opportunities:

  • Marketing Communication Specialist

  • Corporate Communication Specialist

  • Digital Strategist

  • Community Relations Specialist

  • UX Writer

  • Public Relations, Media Planner, and more.

🎥 Digital Media Communication

DIGITAL MEDIA COMMUNICATION PROGRAM is a discipline of communication that equips students with the skills to plan, produce, and broadcast compelling content across digital and conventional media platforms. Students in this program learn to develop contentpreneurship skills, enabling students to create, distribute, and monetize their own content while mastering the fundamentals of journalism, broadcasting, and digital media communication.

Career Opportunities:

Professions in the Mainstream Media Industry (TV, Radio, Print)

  • Creative Director

  • Copywriter

  • Media Production Specialist

  • TV/Radio/New Media Producer

  • Reporter

  • Video Journalist

  • News Manager

  • News Anchor

  • Switcher

  • Production Assistant (PA)

  • Editor

  • Program Director

  • Director

  • Creative Producer

  • Program Host

  • Creative Program Producer

  • Production Manager

  • Broadcast Analyst (specifically for traditional media performance)

Professions in the Digital Media Industry (Online Platforms, YouTube, Social Media, Streaming)

  • Digital Strategist Production

  • Creative Director

  • Copywriter

  • Digital Media Planner

  • Social Media Content Maker

  • Media Production Specialist

  • Digital Media Producer

  • Digital Video Editor

  • Digital Production House

  • TV/Radio/New Media Producer (for digital platforms)

  • Reporter (for online media)

  • Video Journalist

  • News Manager

  • News Anchor

  • Creative Person

  • Switcher (for live streaming)

  • Production Assistant (PA)

  • Editor

  • Program Director

  • Director

  • Creative Producer

  • Program Host

  • Creative Program Producer

  • Production Manager

  • Broadcast Analyst (focused on digital content performance)

Professions in the Non-Media Industry (Corporations, Brands, Institutions)

  • Digital Strategist Production

  • Creative Director

  • Copywriter

  • Digital Media Planner

  • Social Media Content Maker

  • Media Production Specialist

  • Digital Media Producer

  • Digital Video Editor

  • Digital Production House (can serve as vendor for brands)

  • Creative Person

  • Production Assistant (PA)

  • Editor

  • Director

  • Creative Producer

  • Production Manager

  • Broadcast Analyst (focused on brand communication and corporate performance)

🎨 Creative Communication

In the Creative Communication program, students dive deep into branding and content creation. They learn to creatively convey brand identity, values, and uniqueness to target audiences across various digital and traditional platforms.
Students explore content development in the forms of text, audio, and video for websites, social media, podcasts, television, and radio. The program emphasizes project-based learning, collaboration with industry experts, and enriching real-world experiences to hone both creative and strategic thinking skills.

Career Opportunities:

  • Brand Content Planner & Creator

  • Social Media Specialist

  • Public Relations Specialist

  • Event Organizer

  • Advertising Specialist

  • Content Creator for Brands

🚀 Enrichment Program

All BINUS Communication programs are integrated with the Enrichment Program, where students can broaden their horizons beyond the classroom. Whether through internships, research, entrepreneurship, or community development, students are empowered to apply their knowledge, build their networks, and prepare for successful careers.

📲 Connect With Us

Stay inspired and explore more about life at BINUS Communication Programs!
Follow us on Instagram and YouTube to see our students’ creativity, projects, and exciting academic journey.