Wenny Carnika is a lecturer in the Communication Department at Bina Nusantara University (BINUS University). Her academic and research interests focus on the dynamics of digital communication, social media behavior, and consumer interaction within digital business environments.
Through her research activities, Wenny Carnika explores how the rapid development of digital technologies and social media platforms influences communication patterns, user behavior, and decision-making processes in contemporary society. Her studies particularly examine the intersection between digital society, consumer behavior, and online communication practices, providing insights into how individuals interact, consume information, and participate in digital ecosystems.
Several of her research projects investigate issues related to consumer behavior in digital business services, including the challenges and success factors that shape users’ experiences in online platforms. She has also conducted research on the phenomenon of Fear of Missing Out (FoMO) in social media, analyzing how digital environments affect social interaction, psychological responses, and online engagement.
In addition to her research, Wenny Carnika actively participates in collaborative research initiatives and academic projects that aim to understand the evolving landscape of digital communication and digital society. Her work contributes to the broader field of communication studies by providing perspectives on how digital transformation reshapes social interaction, communication practices, and consumer engagement in the modern digital era.
Research Projects
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2025 — Understanding Consumer Behavior in the Digital Business Era
Type: Research Project (BINUS Internal Grant – PIBD)
Role: Research Member
Fokus: Penelitian mengenai perilaku konsumen dalam ekosistem bisnis digital, termasuk bagaimana teknologi digital mempengaruhi keputusan pembelian dan interaksi konsumen dengan platform bisnis online. - 2024 — Digital Society and Fear of Missing Out (FoMO) in Social Media
Type: Research Project (BINUS Internal Research Grant – PPB)
Role: Research Leader
Fokus: Kajian tentang fenomena Fear of Missing Out (FoMO) dalam masyarakat digital, khususnya bagaimana media sosial mempengaruhi perilaku pengguna dan dinamika interaksi sosial online. -
2024 — The Challenge and Success Factor of Consumer Behavior in Digital Business Service
Type: Research Project (International Research Collaboration – PIB-D)
Role: Research Member
Fokus: Analisis faktor keberhasilan dan tantangan perilaku konsumen dalam menggunakan layanan bisnis digital, termasuk pengalaman pengguna dan strategi layanan digital.
Based on her recorded works and research projects, Wenny Carnika’s research focus lies in several key areas:
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Digital communication
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Digital society and social media user behavior
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Consumer behavior in digital business
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Social media studies (e.g., FoMO, digital interaction)
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Digital marketing and the digital business environment
Her research highlights how digital transformation and social media influence consumer behavior and societal dynamics within the digital communication ecosystem.