Research Projects
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2025 — Understanding Consumer Behavior in the Digital Business Era
Type: Research Project (BINUS Internal Grant – PIBD)
Role: Research Member
Fokus: Penelitian mengenai perilaku konsumen dalam ekosistem bisnis digital, termasuk bagaimana teknologi digital mempengaruhi keputusan pembelian dan interaksi konsumen dengan platform bisnis online. - 2024 — Digital Society and Fear of Missing Out (FoMO) in Social Media
Type: Research Project (BINUS Internal Research Grant – PPB)
Role: Research Leader
Fokus: Kajian tentang fenomena Fear of Missing Out (FoMO) dalam masyarakat digital, khususnya bagaimana media sosial mempengaruhi perilaku pengguna dan dinamika interaksi sosial online. -
2024 — The Challenge and Success Factor of Consumer Behavior in Digital Business Service
Type: Research Project (International Research Collaboration – PIB-D)
Role: Research Member
Fokus: Analisis faktor keberhasilan dan tantangan perilaku konsumen dalam menggunakan layanan bisnis digital, termasuk pengalaman pengguna dan strategi layanan digital.
Based on her recorded works and research projects, Wenny Carnika’s research focus lies in several key areas:
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Digital communication
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Digital society and social media user behavior
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Consumer behavior in digital business
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Social media studies (e.g., FoMO, digital interaction)
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Digital marketing and the digital business environment
Her research highlights how digital transformation and social media influence consumer behavior and societal dynamics within the digital communication ecosystem.