Siti Nahdiah has been a faculty member in the Communication Department at BINUS University since September 2014. In addition to her teaching responsibilities, she also holds a structural role as the Enrichment Program Coordinator for the 3+1 Program, where she contributes to the development and coordination of experiential learning opportunities for students.
She obtained her Bachelor’s degree in Marketing Communication with a concentration in Public Relations from BINUS University. She later pursued her Master’s degree in Journalism at Chinese Culture University, Taiwan, which she completed in 2014. Her international academic experience has enriched her perspective on media, journalism, and communication practices in the digital era.
Siti Nahdiah’s research interests focus on marketing communication, branding, social media, digital marketing, and interpersonal communication. Her academic work explores how communication strategies and digital platforms influence audience engagement, brand perception, and organizational communication in contemporary society.
Through her roles in teaching, research, and academic program development, she actively contributes to strengthening communication education and preparing students to navigate the evolving landscape of digital media and strategic communication.
Research
- Indonesian TikTokers and Citayam Fashion Week: Lessons Learnt for an InclusiveDigitalPolicy
Contract: 028/VRRTT/III/2023
Propose Year: 2023 | Budget Year: 2023
Funding Company: BINUS
Researcher(s): Indra Kusumawardhana, BA., M.Sc, Ferane Aristrivani Sofian, S.I.Kom., M.I.Kom., Siti Nahdiah, S.Ikom., M.A, Asep Muizudin Muhamad Darmini, S.I.P., MA, Ph.D
View Detail - The Factors That Influence Consumers Interest To Stay At A Hotel In The New Normal Era
Contract: 060/VR.RTT/IV/2022
Propose Year: 2022 | Budget Year: 2022
Funding Company: BINUS
Researcher(s): Ferane Aristrivani Sofian, S.I.Kom., M.I.Kom., Siti Nahdiah, S.Ikom., M.A, Cindy Ayu Agustin, S.IKom., MA, Novita Indah Mulyaningrum, SST.Par., M.Par.
View Detail - Strategi Digital Marketing dan Branding Industri Hotel di Era Pandemi
Contract: 018/VR.RTT/III/2021
Propose Year: 2021 | Budget Year: 2021
Funding Company: BINUS
Researcher(s): Ferane Aristrivani Sofian, S.I.Kom., M.I.Kom., Siti Nahdiah, S.Ikom., M.A, Cindy Ayu Agustin, S.IKom., MA
View Detail - PERCEPTION, MORAL VALUES, AND SOCIAL MEDIA: A STUDY ON COMMUNICATION ETHICS ESTABLISHMENT OF GEN Z
Contract: 025/VR.RTT/IV/2020
Propose Year: 2020 | Budget Year: 2020
Funding Company: BINUS
Researcher(s): Nursamsiah Asharini, S.S., M.A., Ferane Aristrivani Sofian, S.I.Kom., M.I.Kom., Siti Nahdiah, S.Ikom., M.A
View Detail - Communicaton Barriers: Intern Students in a Workplace
Contract: 033/VR.RTT/IV/2019
Propose Year: 2019 | Budget Year: 2018
Funding Company: BINUS
Researcher(s): Nursamsiah Asharini, S.S., M.A., Siti Nahdiah, S.Ikom., M.A, Yanuarita Kusuma Permata Sari, S.Sosio., M.Med.Kom.
View Detail - Citizen Journalism dan Nilai-Nilai Jurnalistik Melalui Kacamata Pembuat Konten Berita Sekaligus Konsumen
Contract: 029/VR.RTT/V/2016
Propose Year: 2016 | Budget Year: 2016
Funding Company: BINUS
Researcher(s): Siti Nahdiah, S.Ikom., M.A, Cindy Ayu Agustin, S.IKom., MA
View Detail - Persepsi Kredibilitas Berita Berdasarkan Waktu
Contract: 044.A/VR.RTT/V/2015
Propose Year: 2015 | Budget Year: 2015
Funding Company: BINUS
Researcher(s): Mariani Dewi, B.Eng., Siti Nahdiah, S.Ikom., M.A, Cindy Ayu Agustin, S.Ilkom, MA
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Publication
- The Impact of 360-degree Images in Virtual Laboratory on The Engagement Levels of Indonesian Vocational High Schools Students
Type: Conference Article
Academic Year: 2022
Media Holder: 2022 International Seminar on Machine Learning, Optimization, and Data Science (2022 ISMODE)
Media Publisher: –
Author(s): Indra Prawira, S.P., M.I.Kom., Ph.D, Arleen Ariestyani, S.IKom., M.I.Kom., Riana Jogi Ahdareni Matondang, S.Ikom., M.I.kom., Mariko Rizkiansyah, S.Sos., M.Ikom, Siti Nahdiah, S.Ikom., M.A
View Detail - The Effect of Brand Image and Quality of Service on Decision in Using Go-Jek (Study of Go-Ride Service)
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Siti Nahdiah, S.Ikom., M.A
View Detail - Smartspin Public Relations Strategy in Improving Brand Awareness Re: ON Comics
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Siti Nahdiah, S.Ikom., M.A
View Detail - The Use of Social Media Through Instagram Features to Create Pomade Tezzen Brans Awareness
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Siti Nahdiah, S.Ikom., M.A
View Detail - Personal Branding Analysis of Food Blogger Cindy Lulaby Through Instagram Social Media
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Siti Nahdiah, S.Ikom., M.A
View Detail - The Effect of Digital Branding Through Mobile Application on Fans Engagement of Bali United
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Siti Nahdiah, S.Ikom., M.A
View Detail - Instagram Engagement Strategy in Improving Brand Loyalty (Case Study: Ombe Kofie)
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Siti Nahdiah, S.Ikom., M.A
View Detail - Utilization of Social Media Instagram Features in Creating Brand Equity of Nosh Kitchen
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Siti Nahdiah, S.Ikom., M.A
View Detail - The Influence of Brand Trust on Customers Brand Loyalty in Using Go-Ride Service (February-June 2018)
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Siti Nahdiah, S.Ikom., M.A
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