Sari Ramadanty, S.Sos., M.Si. is a passionate influencer marketing expert with 12 years of teaching experience. She holds a bachelor’s degree in communication from the University of North Sumatra and a master’s degree in communication from the University of Indonesia. Her research interests lie in the fields of digital marketing, influencer marketing, and new media.
With teaching qualifications in public speaking, digital brand communication, event management, and organizational communication, she has been awarded the BINUS Best Teaching Awards in 2019 and 2023.
Research:
(2022) Building Youth Digital Resilience: Exploring Digital Literacy, News Literacy and Participatory Culture
(2020) The Power of Digital Content Strategy in Higher Education
(2019) Social Media Influencer Credibility and Social Influence on Fintech Service Adoption
(2017) PUBLIC RELATIONS DAN MEDIA SOSIAL (ANALISIS PERBANDINGAN POLA CONSUMER ENGAGEMENT MELALUI MEDIA SOSIAL PADA PERUSAHAAN MASKAPAI PENERBANGAN EMIRATE AIRLINES, SINGAPORE AIRLINES DAN GARUDA INDONESIA, PERIODE MEI 2017)
(2016) Public Relations dan Media Sosial (Peran Blogger dan Buzzer dalam Kegiatan Public Relations Di Indonesia)
(2015) Analisis Kepuasan dan Pola Penggunaan Sosial Media pada Fase Usia Emerging Adulthood (Analisis Korelasi dan Analisis Cluster pada Pengguna Media Sosial Mahasiswa Binus University Angkatan 2014)
(2014) Kesiapan Mahasiswa Binus University Dalam Menghadapi Tantangan Global (Studi Tentang Pemahaman Diversity)
Publications:
(2022) Navigating the Cyber Frontier: Youth Capabilities to Confront Dis/Misinformation with Digital Literacy and Digital Security
(2022) Exploring Consumer Experience and Continuance Intentions Towards Food Delivery Applications in Indonesia
(2022) Youth Digital Development Post-Pandemic in Indonesian Perspective based on Gender
(2022) The consistency of projected online destination images: comparing the official websites and Instagram accounts of main destinations in Southeast Asia
(2019) The Activities of Media Relations by PT IDC Indonesia in Maintaining the Company Image
(2018) The Role of Digital Public Relations in Maintaining May May Salon Image
(2018) The Role of PT Telkom Regional IIs Public Relation in Handling Customer Complaints on Mediakonsumen.com Site
(2018) Implementation of 2018s Asian Games Support Campaign Through IKP Kominfo Director Generals Social Media Account
(2018) Communication Strategy of External Stakeholders in the Corporate External Affairs Department of PT NS Bluescope Indonesia
(2018) The Role of Instagram as a Public Information Medium by the Public Relation of the Ministry of Communication and Information of the Republic of Indonesia