Sari Ramadanty, S.Sos., M.Si. is a passionate influencer marketing expert with 12 years of teaching experience. She holds a bachelor’s degree in communication from the University of North Sumatra and a master’s degree in communication from the University of Indonesia. Her research interests lie in the fields of digital marketing, influencer marketing, and new media.
With teaching qualifications in public speaking, digital brand communication, event management, and organizational communication, she has been awarded the BINUS Best Teaching Awards in 2019 and 2023.
Research
- Building Youth Digital Resilience: Exploring Digital Literacy, News Literacy and Participatory Culture
Contract: 061/VR.RTT/IV/2022
Propose Year: 2022 | Budget Year: 2022
Funding Company: BINUS
Researcher(s): Dr. Amia Luthfia, S.P., M.Si, Sari Ramadanty, S.Sos., M.Si., Fitrie Handayani, S.T., M.Si, Frederik Masri Gasa, S.IP., M.Si.
View Detail - The Power of Digital Content Strategy in Higher Education
Contract: 025/VR.RTT/IV/2020
Propose Year: 2020 | Budget Year: 2020
Funding Company: BINUS
Researcher(s): Haris Suhendra, S.Kom., M.M., Sari Ramadanty, S.Sos., M.Si., Yulianne Safitri, S.Sos., M.Si
View Detail - Social Media Influencer Credibility and Social Influence on Fintech Service Adoption
Contract: 033/VR.RTT/IV/2019
Propose Year: 2019 | Budget Year: 2019
Funding Company: BINUS
Researcher(s): Dr. Amia Luthfia, S.P., M.Si, Sari Ramadanty, S.Sos., M.Si., Yulianne Safitri, S.Sos., M.Si
View Detail - PUBLIC RELATIONS DAN MEDIA SOSIAL (ANALISIS PERBANDINGAN POLA CONSUMER ENGAGEMENT MELALUI MEDIA SOSIAL PADA PERUSAHAAN MASKAPAI PENERBANGAN EMIRATE AIRLINES, SINGAPORE AIRLINES DAN GARUDA INDONESIA, PERIODE MEI 2017)
Contract: 020A/VR.RTT/IV/2017
Propose Year: 2017 | Budget Year: 2017
Funding Company: BINUS
Researcher(s): Sari Ramadanty, S.Sos., M.Si., Anindya Widita, B.A., M.A., Yanuarita Kusuma Permata Sari, S.Sosio., M.Med.Kom.
View Detail - Public Relations dan Media Sosial (Peran Blogger dan Buzzer dalam Kegiatan Public Relations Di Indonesia)
Contract: 029/VR.RTT/V/2016
Propose Year: 2016 | Budget Year: 2016
Funding Company: BINUS
Researcher(s): Handy Martinus, S.T., M.M., Sari Ramadanty, S.Sos., M.Si., Putro Mas Gunawan Suro Negoro, M.Si.
View Detail - Analisis Kepuasan dan Pola Penggunaan Sosial Media pada Fase Usia Emerging Adulthood (Analisis Korelasi dan Analisis Cluster pada Pengguna Media Sosial Mahasiswa Binus University Angkatan 2014)
Contract: 044.A/VR.RTT/V/2015
Propose Year: 2015 | Budget Year: 2015
Funding Company: BINUS
Researcher(s): Handy Martinus, S.T., M.M., Sari Ramadanty, S.Sos., M.Si., Yulianne Safitri, S.Sos., M.Si
View Detail - Kesiapan Mahasiswa Binus University Dalam Menghadapi Tantangan Global (Studi Tentang Pemahaman Diversity)
Contract: 015.A/VR.RTT/IV/2014
Propose Year: 2014 | Budget Year: 2014
Funding Company: BINUS
Researcher(s): Sari Ramadanty, S.Sos., M.Si., Ferane Aristrivani Sofian, S.I.Kom., M.I.Kom., Yuanita Safitri, S.Sos.,M.I.Kom.
View Detail
Publication
- 2024 — Interaction through Online Customer Engagement in Social Media Marketing on Increasing Brand Loyalty
Type: Conference Paper
Publisher: 18th International Conference on Ubiquitous Information Management and Communication (IMCOM)
Fokus: Penelitian mengenai bagaimana customer engagement di media sosial dapat meningkatkan loyalitas merek melalui strategi pemasaran digital. - 2023 — Understanding Consumer Purchasing Intention in Social Commerce Through Live Streaming Content and Sales Promotion
Type: Conference Paper
Publisher: International Conference on New Media Studies (CONMEDIA)
Fokus: Analisis pengaruh live streaming commerce dan promosi penjualan terhadap niat pembelian konsumen dalam social commerce. - 2023 — Exploring Consumer Experience and Continuance Intentions Towards Food Delivery Applications in Indonesia
Type: Conference Paper
Publisher: International Conference on Business and Industrial Research (ICBIR)
Fokus: Studi tentang pengalaman pengguna dan niat penggunaan berkelanjutan pada aplikasi layanan pesan-antar makanan. - 2023 — Youth Digital Development Post-Pandemic in Indonesian Perspective Based on Gender
Type: Conference Paper
Publisher: International Conference on Business and Industrial Research (ICBIR)
Fokus: Penelitian mengenai perkembangan literasi digital generasi muda pasca pandemi dengan perspektif gender. - 2023 — Navigating the Cyber Frontier: Youth Capabilities to Confront Dis/Misinformation with Digital Literacy and Digital Security
Type: Conference Paper
Publisher: International Conference on Telecommunications (ConTEL)
Fokus: Analisis kemampuan generasi muda dalam menghadapi misinformasi dan disinformasi melalui literasi digital dan keamanan digital. - Navigating the Cyber Frontier: Youth Capabilities to Confront Dis/Misinformation with Digital Literacy and Digital Security
Type: Conference Article
Academic Year: 2022
Media Holder: ConTEL 2023 – The 17th International Conference on Telecommunications
Media Publisher: –
Author(s): Dr. Amia Luthfia, S.P., M.Si, Fitrie Handayani, S.T., M.Si, Frederik Masri Gasa, S.IP., M.Si., Sari Ramadanty, S.Sos., M.Si.
View Detail - Exploring Consumer Experience and Continuance Intentions Towards Food Delivery Applications in Indonesia
Type: Conference Article
Academic Year: 2022
Media Holder: 2023 8th International Conference on Business and Industrial Research (ICBIR) 2023
Media Publisher: –
Author(s): Dr. Amia Luthfia, S.P., M.Si, Sari Ramadanty, S.Sos., M.Si., Dr. Tiurida Lily Anita, SST.Par., M.M.
View Detail - Youth Digital Development Post-Pandemic in Indonesian Perspective based on Gender
Type: Conference Article
Academic Year: 2022
Media Holder: 2023 8th International Conference on Business and Industrial Research (ICBIR) 2023
Media Publisher: –
Author(s): Sari Ramadanty, S.Sos., M.Si., Dr. Amia Luthfia, S.P., M.Si, Fitrie Handayani, S.T., M.Si, Frederik Masri Gasa, S.IP., M.Si.
View Detail - The consistency of projected online destination images: comparing the official websites and Instagram accounts of main destinations in Southeast Asia
Type: Journal Article
Academic Year: 2022
Media Holder: Journal of Place Management and Development
Media Publisher: –
Author(s): Sari Ramadanty, S.Sos., M.Si.
View Detail - 2020 — Examining the Effect of Persuasive Message of Beauty Vloggers on Information Acceptance of eWOM and Purchase Intention
Type: Journal Article
Fokus: Penelitian mengenai pengaruh pesan persuasif beauty vloggers terhadap penerimaan informasi e-WOM dan niat pembelian konsumen. - 2020 — The Activities of Media Relations by PT IDC Indonesia in Maintaining the Company Image
Type: Journal Article
Fokus: Kajian strategi media relations dalam mempertahankan citra perusahaan. - 2020 — Social Media Content Strategy for Higher Education in Indonesia
Type: Conference Paper / Journal Article
Fokus: Analisis strategi konten media sosial untuk meningkatkan komunikasi dan branding institusi pendidikan tinggi. - 2019 — Social Media Influencers Involvement in the Digital Campaign in Indonesia
Type: Conference Paper
Fokus: Penelitian mengenai peran influencer media sosial dalam kampanye digital dan strategi komunikasi pemasaran. - 2019 — Strategi Keterlibatan Key Opinion Leaders dalam Kampanye Public Relations di Indonesia
Type: Journal Article
Fokus: Analisis strategi penggunaan Key Opinion Leaders (KOL) dalam kampanye public relations di media sosial. - The Activities of Media Relations by PT IDC Indonesia in Maintaining the Company Image
Type: Journal Article
Academic Year: 2019
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Sari Ramadanty, S.Sos., M.Si.
View Detail - The Role of Digital Public Relations in Maintaining May May Salon Image
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Sari Ramadanty, S.Sos., M.Si.
View Detail - The Role of PT Telkom Regional IIs Public Relation in Handling Customer Complaints on Mediakonsumen.com Site
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Sari Ramadanty, S.Sos., M.Si.
View Detail - Implementation of 2018s Asian Games Support Campaign Through IKP Kominfo Director Generals Social Media Account
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Sari Ramadanty, S.Sos., M.Si.
View Detail - 2018 — Strategy to Increase Brand Awareness of Coffee “Haben Nagen”
Type: Journal Article
Fokus: Studi mengenai strategi komunikasi pemasaran untuk meningkatkan brand awareness produk kopi. - Communication Strategy of External Stakeholder in the Corporate External Affairs Department of PT NS Bluescope Indonesia
Type: Journal Article
Academic Year: 2018
Media Holder: International Journal of Scientific and Technology Research
Media Publisher: International Journal of Scientific and Technology Research
Author(s): Sari Ramadanty, S.Sos., M.Si.
View Detail - The Role of Instagram as a Public Information Medium by the Public Relation of the Ministry of Communication and Information of Republic of Indonesia
Type: Journal Article
Academic Year: 2018
Media Holder: Jurnal Ilmu Komunikasi
Media Publisher: Jurusan Ilmu Komunikasi FISIP Universitas Riau Kampus
Author(s): Sari Ramadanty, S.Sos., M.Si.
View Detail - 2016 — Organizational Communication: Communication and Motivation in the Workplace
Type: Journal Article
Publisher: Humaniora Journal – BINUS University
Fokus: Kajian mengenai komunikasi organisasi dan pengaruhnya terhadap motivasi kerja dalam lingkungan organisasi. - 2016 — Peran Kelompok Rujukan dalam Menentukan Keputusan Pembelian (Studi pada Konsumen Keripik Pedas Maicih)
Type: Journal Article
Fokus: Analisis pengaruh kelompok referensi, sumber pesan, dan mobile viral marketing terhadap keputusan pembelian konsumen.
In general, Sari Ramadanty’s research focuses on:
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Digital marketing communication
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Social media communication and influencer marketing
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Public relations and corporate communication
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Consumer behavior and e-WOM (Electronic Word of Mouth)
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Digital literacy and misinformation
Her research demonstrates a keen interest in the transformation of marketing communication and public relations within the digital media ecosystem, as well as consumer behavior on online platforms.