Maria Anggia W., S.Sos., M.M

Maria Anggia W., S.Sos., M.M, an enthusiastic advocate for brand communication and fashion, with a Master’s degree in Marketing Management and a Bachelor’s degree in Communication, both from the University of Indonesia, Jakarta. Proficient in public relations, brand communication, strategic communication, and storytelling.

Her teaching expertise encompasses strategic brand management, integrated marketing communication, business ethics and sustainability, communication audit, and narrative development. With seven consecutive years of experience managing the Communication Study Program at BINUS University, she has demonstrated strong leadership skills.

She has also gained professional experience as a business and professional development specialist at an internationally affiliated law firm. Recognized for her teaching excellence, she was awarded the BINUS Best Teaching Award in 2011 and 2012.

Research: 

(2023) Transmedia storytelling for energy transition communication: The case of CASE

(2020) Pencitraan Pribadi Jurnalis di Media Sosial: Study Eksplorasi Motivasi Politik dan Ekonomi Jurnalis di Facebook dan Twitter

(2020) BRIDGING THE GAP: MEASURING YOUTHS DIGITAL LITERACY INDEX

(2019) LEADERSHIP COMMUNICATION STYLE FOR EFFECTIVE LEADERSHIP (A COMPARISON STUDY BETWEEN MILLENNIAL MALE AND FEMALE LEADERS)

(2017) PERSONAL BRANDING THROUGH PROFESSIONAL APPEARANCE TO EMPOWER LEADERSHIP (A STUDY ON MANAGERIAL-LEVEL WOMEN IN JAKARTA)

(2016) Pembentukan Persepsi Publik dengan Storytelling (Suatu Studi tentang Strategi Public Relations di Industri Penyedia Jasa Transportasi)

(2015) Pembentukan Karakter Mindful Communication pada Anak Usia 7-10 Tahun Melalui Presentasi Budaya Sebagai Upaya Antisipasi Krisis Komunikasi

(2014) Pembentukan Karakter Mindful Communication Pada Anak Usia Emas Melalui Proses Pembuatan Dan Presentasi Karya Seni

Publications:

(2022) Measuring Youth’s Digital Literacy: A Comparative Study between Two Countries

(2019) The Use of Twitter to Detect Financial Statement Fraud in Indonesia: A Case Study Approach

(2018) Effect of Digital Campaign Forever Against Animal Testing by the Body Shop on Forming Students’ Attitude About the Use of Cruelty-Free Skincare

(2018) The Effect of the Store Atmosphere of Starbucks Reserve on Customer Experiences

(2014) Pengelolaan Keaslian Rasa dan Budaya pada Restoran Etnik Khas Jawa: Analisis Atmospheric Restoran Etnik Khas Jawa di Jakarta Selatan dan Jakarta Pusat