Raden Laskarko Patria is an academic and lecturer in the Marketing Communication Program, within the Communication Department at Bina Nusantara University (BINUS University). In his academic activities, he is actively developing research in the fields of strategic communication, digital communication, political communication, and marketing communication, with a particular focus on the context of digital and social media.
As a researcher in the field of communication, Laskarko Patria focuses his research interests on digital marketing communication, branding, political communication, and organizational communication strategies in the social media era. His work extensively examines how digital media and modern communication platforms are utilized as tools to build image, influence public opinion, and strengthen the communication strategies of both organizations and public institutions.
Several publications produced by Laskarko Patria address various contemporary communication issues. One of his notable studies, titled “Storytelling as a Marketing Communication Strategy for Primadona-Food Bekasi,” investigates the use of storytelling as a marketing communication strategy to increase brand awareness and consumer engagement through social media. This research demonstrates that storytelling can enhance audience trust and strengthen the emotional connection between a brand and its consumers.
Publications
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Algorithmic Self-Presentation and Political Performativity in the Social Media Era
Type: Journal Article
Year: 2026
Fokus: Meneliti bagaimana aktor politik membangun citra diri melalui algoritma media sosial seperti TikTok dan Instagram serta bagaimana algoritma membentuk komunikasi politik modern. - Rhetoric and Political Marketing Strategy in Presidential Election Campaigns Based on Artificial Intelligence (AI)
Type: Research Article / Conference Paper
Year: 2026
Fokus: Analisis penggunaan kecerdasan buatan (AI) dalam strategi retorika dan pemasaran politik pada kampanye pemilu presiden di era digital. - Navigating Authenticity: The Role of Artificial Intelligence in Modern Political Campaigns
Type: Research Article
Year: 2025
Fokus: Mengkaji bagaimana teknologi AI digunakan untuk membangun keaslian (authenticity) citra politik dalam kampanye digital.’ - Political Image Transformation through AI-Based Digital Representation
Type: Journal Article
Year: 2025
Fokus: Studi mengenai transformasi citra politik melalui representasi digital berbasis AI dalam komunikasi politik modern. - Police Professionalism Branding on YouTube Account @86CustomProtectionNET
Type: Conference Paper
Year: 2023
Fokus: Analisis strategi branding institusi kepolisian melalui konten YouTube untuk membangun citra profesional dan kepercayaan publik. - Mediatisasi Politik dan Personal Branding Agus Harimurti Yudhoyono melalui Media Sosial Instagram
Type: Journal Article
Year: 2023
Fokus: Kajian mengenai personal branding politik dan mediatization melalui Instagram dalam membangun citra tokoh politik. - Storytelling as a Marketing Communication Strategy for “Primadona-Food” Bekasi
Type: Journal Article
Year: 2022–2023
Publisher: Social Economics and Ecology International Journal (SEEIJ)
Fokus: Meneliti penggunaan digital storytelling dalam strategi komunikasi pemasaran untuk meningkatkan brand awareness dan loyalitas konsumen pada UMKM. - Fantasi Kelompok Pendukung Prabowo di Media Sosial pada Debat Pemilihan Presiden Indonesia 2019
Type: Journal Article
Year: 2019
Publisher: BECOSS Journal
Fokus: Analisis komentar netizen di media sosial menggunakan Fantasy Theme Analysis untuk memahami persepsi publik terhadap kandidat presiden. - Comprehending Communication Pattern of Television Media among BINUS TV Crew Members
Type: Journal Article
Year: 2020
Fokus: Penelitian mengenai pola komunikasi organisasi dalam produksi media televisi kampus BINUS TV.
In general, Raden Laskarko Patria’s research focuses on several key areas:
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Political communication and political marketing
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Artificial Intelligence (AI) in political communication
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Digital media and algorithmic communication
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Strategic communication and branding
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Storytelling in marketing communication
His research extensively explores the transformation of political communication and digital communication strategies in the era of social media algorithms and artificial intelligence.