Handy Martinus is Practicioner in Marketing Field in over than 15 years. Being a Faculty Member since August 2010 at Communication Department, Bina Nusantara University. Graduated from Bina Nusantara University on 2005 and continue to Master Program at Binus Business School on 2009. He is interested in Marketing, Branding, Advertising & Promotion, Public Speaking, Marketing Communication, Intercultural Communication and Crisis Communication.
Research
- Teori Stimulus Organism Response Dalam Implementasi Kurikulum Merdeka Pada Siswa Berkebutuhan Khusus
Contract: 028/VRRTT/III/2023
Propose Year: 2023 | Budget Year: 2023
Funding Company: BINUS
Researcher(s): Dr. Dina Sekar Vusparatih, S.IP., M.I.Kom., Handy Martinus, S.T., M.M., Dr. Meiliana, S.Kom., M.Sc., Arsiyanti Lestari, S.Sos., M.I.Kom
View Detail - Successful Factors of Community Involvement in The Tourism Practice Due The Covid19 Pandemic: A Collaborative Study in Nusa Dua Bali, Indonesia and Langkawi, Malaysia
Contract: 061/VR.RTT/IV/2022
Propose Year: 2022 | Budget Year: 2022
Funding Company: BINUS
Researcher(s): Dr. Dina Sekar Vusparatih, S.IP., M.I.Kom., Handy Martinus, S.T., M.M., Dr. Tiurida Lily Anita, SST.Par., M.M.
View Detail - Community Engagement in Government Public Relations Strategy. A Comparative Study in Bali, Indonesia and Langkawi, Malaysia for Environmentally Friendly Practices
Contract: 017/VR.RTT/III/2021
Propose Year: 2021 | Budget Year: 2021
Funding Company: BINUS
Researcher(s): Dr. Dina Sekar Vusparatih, S.IP., M.I.Kom., Handy Martinus, S.T., M.M., Astrid Haryanti, B.Comn., M.Si
View Detail - A ROLE OF PUBLIC RELATION IN SOCIALIZING AN ENVIRONMENTALLY FRIENDLY PRACTICES IN HOTELS (A CASE STUDY OF HOTELS IN BALI)
Contract: 026/VR.RTT/IV/2020
Propose Year: 2020 | Budget Year: 2020
Funding Company: BINUS
Researcher(s): Dr. Dina Sekar Vusparatih, S.IP., M.I.Kom., Handy Martinus, S.T., M.M.
View Detail - PENGENDARA PEREMPUAN GOJEK DI RUANG PUBLIK (Studi Fenomenologi tentang Pengendara Perempuan Gojek dari Perspektif Komunikasi Sosial)
Contract: 033/VR.RTT/IV/2019
Propose Year: 2019 | Budget Year: 2019
Funding Company: BINUS
Researcher(s): Dr. Dina Sekar Vusparatih, S.IP., M.I.Kom., Handy Martinus, S.T., M.M.
View Detail - KAITAN ANTARA MINDFULNESS COMMUNICATION DAN SOCIAL INFORMATION PROCESSING THEORY PADA PENGGUNAAN MEDIA GRUP WHATSAPP (STUDI KASUS: GRUP WHATSAPP KEPALA SEKOLAH SD DI KECAMATAN CILANDAK WILAYAH III)
Contract: 020A/VR.RTT/IV/2017
Propose Year: 2017 | Budget Year: 2017
Funding Company: BINUS
Researcher(s): Drs. Margana Wiratma, M.M., Dr. Dina Sekar Vusparatih, S.IP., M.I.Kom., Handy Martinus, S.T., M.M.
View Detail - Public Relations dan Media Sosial (Peran Blogger dan Buzzer dalam Kegiatan Public Relations Di Indonesia)
Contract: 029/VR.RTT/V/2016
Propose Year: 2016 | Budget Year: 2016
Funding Company: BINUS
Researcher(s): Handy Martinus, S.T., M.M., Sari Ramadanty, S.Sos., M.Si., Putro Mas Gunawan Suro Negoro, M.Si.
View Detail - Analisis Kepuasan dan Pola Penggunaan Sosial Media pada Fase Usia Emerging Adulthood (Analisis Korelasi dan Analisis Cluster pada Pengguna Media Sosial Mahasiswa Binus University Angkatan 2014)
Contract: 044.A/VR.RTT/V/2015
Propose Year: 2015 | Budget Year: 2015
Funding Company: BINUS
Researcher(s): Handy Martinus, S.T., M.M., Sari Ramadanty, S.Sos., M.Si., Yulianne Safitri, S.Sos., M.Si
View Detail - Kekuatan Komunikasi Interpersonal Tenaga Pengajar Dalam Pembentukan Citra Di Institusi Pendidikan (Studi Kasus: Pembentukan Citra Universitas Bina Nusantara Pada Mahasiswa Marketing Communication Angkatan 2010-2012)
Contract: 015.A/VR.RTT/IV/2014
Propose Year: 2014 | Budget Year: 2014
Funding Company: BINUS
Researcher(s): Drs. Margana Wiratma, M.M., Dr. Dina Sekar Vusparatih, S.IP., M.I.Kom., Handy Martinus, S.T., M.M.
View Detail - Strategi Sosialisasi Kesadaran tentang Keamanan Bangunan Berbahan Baja Beton Terstandarisasi
Contract: 005A/Dir.RIC/IV/2013
Propose Year: 2012 | Budget Year: 2013
Funding Company: BINUS
Researcher(s): Dr. Bhernadetta Pravita Wahyuningtyas, S.Sos., M.Si., Handy Martinus, S.T., M.M., Dra. Endang Setiowati, M.Si
View Detail
Publication
- Technology, Gender and Gojek Female Riders: A Case Study for The Practice of Social Communication
Type: Conference Article
Academic Year: 2021
Media Holder: 2nd AICCON (ASPIKOM International Communication Conference) 2021
Media Publisher: –
Author(s): Dina Sekar Vusparatih, S.IP., M.I.Kom., Handy Martinus, S.T., M.M.
View Detail - Public Relations’ Strategy to Build “Indonesian Value” Image at Hotel DDD Jakarta
Type: Journal Article
Academic Year: 2018
Media Holder: Jurnal COMETRA
Media Publisher: Jurnal COMETRA
Author(s): Handy Martinus, S.T., M.M.
View Detail - The Effect of Sales Promotion in Social Media on the Students: Purchase Intention of Face Cleaner Water Product
Type: Journal Article
Academic Year: 2017
Media Holder: Humaniora
Media Publisher: BINUS University
Author(s): Handy Martinus, S.T., M.M., Liza Anggraini
View Detail - Public Relation Strategy in Improving Brand Awareness of Bright Gas 5,5 kg at PT Pertamina (Persero) Mor III
Type: Journal Article
Academic Year: 2018
Media Holder: Humaniora
Media Publisher: BINUS University
Author(s): Handy Martinus, S.T., M.M., Dinda Angelina
View Detail - Analysis of Branding Strategy through Instagram with Storytelling in Creating Brand Image on Proud Project
Type: Journal Article
Academic Year: 2016
Media Holder: Humaniora
Media Publisher: BINUS University
Author(s): Handy Martinus, S.T., M.M., Fachmi Chaniago
View Detail - Organizational Communication: Communication and Motivation in the Workplace
Type: Journal Article
Academic Year: 2015
Media Holder: Humaniora
Media Publisher: BINUS University
Author(s): Sari Ramadanty, S.Sos., M.Si., Handy Martinus, S.T., M.M.
View Detail - Analisis Perilaku Pemilih pada Pemilihan Gubernur DKI Jakarta Periode 2012-2017
Type: Journal Article
Academic Year: 2012
Media Holder: Humaniora
Media Publisher: BINUS University
Author(s): Handy Martinus, S.T., MM
View Detail - ANALISIS PERUBAHAN PARTAI POLITIK PEMENANG PEMILU DI INDONESIA
Type: Journal Article
Academic Year: 2013
Media Holder: Humaniora
Media Publisher: BINUS University
Author(s): Handy Martinus, S.T., M.M.
View Detail - Kisah Sukses Inovasi Marketing from Commodity Becomes Solution (Studi Kasus Tentang PT Holcim Indonesia Tbk)
Type: Journal Article
Academic Year: 2012
Media Holder: Humaniora
Media Publisher: BINUS University
Author(s): Handy Martinus, S.T., MM
View Detail - Mengupas Motif & Kepuasan Pengguna Blackberry di Indonesia
Type: Journal Article
Academic Year: 2010
Media Holder: Humaniora
Media Publisher: BINUS University
Author(s): Handy Martinus, S.T., MM
View Detail