Fitrie Handayani, S.T., M.Si is a risk communication expert and digital media enthusiast with 9 years of teaching experience. She holds a Master’s Degree from the University of Indonesia. Prior to joining academia, she held pivotal roles at renowned institutions such as the United Nations Population Fund (UNFPA), World Health Organization (WHO), Asian Development Bank (ADB), and Helen Keller International. These engagements have endowed her with invaluable real-world insights into the intricacies of global communications, sustainable development, and public health initiatives.
Her research interest encompasses cutting-edge topics that reflect the evolving landscape of communication in the digital age, particularly focusing on areas such as youth and social media, online risk, participatory culture, and digital marketing communication.
Her teaching focuses on crisis communication, multimedia storytelling, communication audit, and brand activism.
Research
- 2026 Building a Contextual Gender Profiling Model for Policy and Program Design in East Lombok to Accelerate Progress on the SDGs
- 2025 Empowering Women Through Participatory Design for Sustainable Community-Led Development
- 2024 Integrating Academic Excellence with Women’s Empowerment and Community Transformation
- Building Youth Digital Resilience: Exploring Digital Literacy, News Literacy and Participatory Culture
Contract: 061/VR.RTT/IV/2022
Propose Year: 2022 | Budget Year: 2022
Funding Company: BINUS
Researcher(s): Dr. Amia Luthfia, S.P., M.Si, Sari Ramadanty, S.Sos., M.Si., Fitrie Handayani, S.T., M.Si, Frederik Masri Gasa, S.IP., M.Si.
View Detail - Challenge in Communicating Halal Tourism Concept for Destination Competitiveness
Contract: 025/VR.RTT/IV/2020
Propose Year: 2020 | Budget Year: 2020
Funding Company: BINUS
Researcher(s): Vivien Sylvina, S.IP., M.A., Fitrie Handayani, S.T., M.Si, Arsiyanti Lestari, S.Sos., M.I.Kom
View Detail - BRAND POSITIONING DESTINASI PARIWISATA HALAL DI BUKITTINGGI
Contract: 033/VR.RTT/IV/2019
Propose Year: 2019 | Budget Year: 2019
Funding Company: BINUS
Researcher(s): Vivien Sylvina, S.IP., M.A., Fitrie Handayani, S.T., M.Si, Arsiyanti Lestari, S.Sos., M.I.Kom
View Detail - Sosok Perempuan di Panggung Politik Indonesia (Analisis Framing Pemberitaan tentang Calon Perempuan di Pilkada 2015 pada Portal Berita Online)
Contract: 029/VR.RTT/V/2016
Propose Year: 2016 | Budget Year: 2016
Funding Company: BINUS
Researcher(s): Marta Sanjaya, S.IP., M.Si., Vivien Sylvina, S.IP., M.A., Fitrie Handayani, S.T., M.Si
View Detail - Representasi Opini Publik di Media Sosial Tentang Transportasi di Bekasi (Studi Kasus Meme Bekasi di Media Sosial Path dan Twitter)
Contract: 044.A/VR.RTT/V/2015
Propose Year: 2015 | Budget Year: 2015
Funding Company: BINUS
Researcher(s): Wira Respati, S.S., M.Si., Siti Dewi Sri Ratna Sari, S.S., M.Si., Fitrie Handayani, S.T., M.Si
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Publication
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2021 Toward new normal: Bali tourism goes extra mile (F Handayani, V Sylvina, A Lestari; IOP Conference Series: Earth and Environmental Science 704 (1))2021 Komunikasi Partisipatif Berbasis Gender pada Relawan Perempuan Juru Pemantau Jentik (S Aunul, R Riswandi, F Handayani; Jurnal Riset Komunikasi (JURKOM) 4 (1), 98-112)2022 Self-presentation of Female Stand-up Comedian on Instagram Account@ aciresti (S Aunul, F Handayani; Ultimacomm: Jurnal Ilmu Komunikasi 14 (2), 279-292)2022 Uncertainty reduction of first-year college students in virtual class (Sofia Aunul, Riswandi, Fitrie Handayani; Channel: Jurnal Komunikasi 10 (1)2023 The Effect of Social Media Marketing on Brand Trust and Customer Loyalty of S Coffee Shop in Indonesia during Pandemic (LW Evelina, F Handayani, S Audreyla; E3S Web of Conferences 426)2023 Navigating the Cyber Frontier: Youth Capabilities to Confront Dis/Misinformation with Digital Literacy and Digital Security (A Luthfia, F Handayani, FM Gasa, S Ramadanty, AR Ridzuan; 2023 17th International Conference on Telecommunications (ConTEL))2024 Exploring the Intersection of Youth Participatory Culture, Online Opportunities and Online Risks for Sustainable Society (2024 9th International Conference on Business and Industrial Research (ICBIR))2024 Tren Penyebaran Hoaks dalam Lingkup Komunitas Perempuan Indonesia (Book Chapter”Jurnalisme Cek Fakta Melawan Disinformasi Pemilu 2024, AJI-Google)2025 Modeling Gen Z’s Emotional Engagement in AI-driven Personalized Playlist: Spotify Daylist Case Study (2025 International Conference on Information Management and Communication (IMCOM), 740-745)2026 Constructing Gender: Analysis of Government Communication on Portal Lombok Timur Narrative (20th International Conference on Ubiquitous Information Management and Technology (ICIMTech))
- Navigating the Cyber Frontier: Youth Capabilities to Confront Dis/Misinformation with Digital Literacy and Digital Security
Type: Conference Article
Academic Year: 2022
Media Holder: ConTEL 2023 – The 17th International Conference on Telecommunications
Media Publisher: –
Author(s): Dr. Amia Luthfia, S.P., M.Si, Fitrie Handayani, S.T., M.Si, Frederik Masri Gasa, S.IP., M.Si., Sari Ramadanty, S.Sos., M.Si.
View Detail - Youth Digital Development Post-Pandemic in Indonesian Perspective based on Gender
Type: Conference Article
Academic Year: 2022
Media Holder: 2023 8th International Conference on Business and Industrial Research (ICBIR) 2023
Media Publisher: –
Author(s): Sari Ramadanty, S.Sos., M.Si., Dr. Amia Luthfia, S.P., M.Si, Fitrie Handayani, S.T., M.Si, Frederik Masri Gasa, S.IP., M.Si.
View Detail - Social Network Analysis of Campaign Mobilization Of Marketplace On Twitter
Type: Conference Article
Academic Year: 2021
Media Holder: ICIMTech 2022 – International Conference on Information Management and Technology.
Media Publisher: –
Author(s): Fitrie Handayani, S.T., M.Si, Dr. Dra. Lidya Wati Evelina, M.M, Adrian Fitzgerald Tinihada
View Detail - The Effect of Social Media Marketing on Brand Trust and Customer Loyalty Starbucks Indonesia during Pandemic
Type: Conference Article
Academic Year: 2021
Media Holder: ICOBAR 2022 – The 4th International Conference on Biospheric Harmony Advance Research 2022
Media Publisher: –
Author(s): Dr. Dra. Lidya Wati Evelina, M.M, Fitrie Handayani, S.T., M.Si, Shierine Audreyla
View Detail - Penggunaan Digital Influencer dalam Promosi Produk (Studi Kasus Akun Instagram @bylizzieparra)
Type: Journal Article
Academic Year: 2017
Media Holder: Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Media Publisher: ISKI
Author(s): Dr. Dra. Lidya Wati Evelina, M.M, Fitrie Handayani, S.T., M.Si
View Detail - Youth`s and Social Media: A Media Literacy Study
Type: Conference Article
Academic Year: 2017
Media Holder: Konferensi Nasional Komunikasi
Media Publisher: –
Author(s): Fitrie Handayani, S.T., M.Si, Vivien Sylvina, S.IP., M.A., Arsiyanti Lestari, S.Sos., M.I.Kom
View Detail - The Use of Meme as a Representation of Public Opinion in Social Media: A Case Study of Meme about Bekasi in Path and Twitter
Type: Journal Article
Academic Year: 2015
Media Holder: Humaniora
Media Publisher: BINUS University
Author(s): Fitrie Handayani S.T., M.Si, Siti Dewi Sri Ratna Sari, S.S., M.Si., Wira Respati, S.S., M.Si.
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2021 PTB : Participatory Culture and Online Self-Presentation
2022 Building Youth Digital Resilience: Exploring Digital Literacy, News Literacy and Participatory Culture
2023 Hibah Riset Cek Fakta, Google Initiative-Mafindo- Aliansi Jurnalis Indonesia
2024 Initiative Project : SDGs in Motion: Integrating Academic Excellence with Women Empowerment and Communities Transformation
2025 Initiative Project : SDGs in Motion Phase 2: Empowering Women Through Participatory Design for Sustainable Community-Led Development
2026 Initiative Project : SDGs in Motion Phase 3: Building a Contextual Gender Profiling Model for Policy and Program Design in East Lombok to Accelerate Progress on the SDGs