Ebnu Yufriadi is a lecturer and researcher at Bina Nusantara University (BINUS University), Indonesia, specializing in broadcasting and mass communication. He obtained his Master of Science (M.Si.) in Communication Management from the University of Indonesia (UI) in 2011 and earned his Bachelor’s degree in International Relations (S.IP.) from Padjadjaran University, Bandung.
In addition to his academic career, Ebnu Yufriadi has extensive professional experience in the media industry. He is a seasoned journalist and television broadcaster with more than 20 years of experience in broadcast journalism. Since 2011, he has served as the News Executive Producer at Kompas TV, where he has played a key role in managing and developing news programming and editorial strategies.
At BINUS University, he teaches courses related to Broadcasting and Mass Communication, while also actively contributing to academic discussions as a guest lecturer at several universities. His professional expertise has also led him to participate as a speaker at the Asia Digital Broadcasting Academy in Busan, South Korea, in 2019, where he shared insights on developments in digital broadcasting and media industry practices.
Ebnu Yufriadi’s research interests focus on broadcasting development, digital broadcasting transformation, social media, and mass communication, particularly in relation to the evolving media landscape and the integration of digital technologies in the broadcasting industry.
1. Dramatization of COVID-19 Vaccination News on Indonesian News Television
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Type: Conference Paper / Research Article
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Year: 2022
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Author(s): M. Muslikhin, M. Maulianza, Ebnu Yufriadi
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Focus: Analisis bagaimana berita vaksinasi COVID-19 didramatisasi dalam televisi berita Indonesia dan bagaimana framing media mempengaruhi persepsi publik.
2. Strategi dan Performa Program Kompas TV dalam Menghadapi Persaingan TV Berita pada Pilpres 2019
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Type: Journal Article
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Year: 2019
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Publisher: BECOSS Journal (Business Economic, Communication, and Social Sciences)
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Author(s): Ebnu Yufriadi
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Focus: Strategi program dan performa Kompas TV dalam menghadapi kompetisi media televisi berita selama periode Pemilihan Presiden 2019.
3. Market Competition in Television Industry in Indonesia (Case Study: Kompas Sport in Kompas TV)
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Type: Conference Paper / Journal Article
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Year: 2018
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Author(s): Ebnu Yufriadi, M. D. Sari, B. G. A. Satyaningtyas
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Focus: Analisis kompetisi industri televisi di Indonesia melalui studi kasus program olahraga Kompas TV.
4. Implementasi Sistem Siaran Berjaringan di Televisi Indosiar, SCTV, KompasTV, dan Jawapos TV
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Type: Research Article
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Year: 2018
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Author(s): M. Muslikhin, M. D. Sari, Ebnu Yufriadi
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Focus: Kajian implementasi sistem siaran berjaringan dalam industri televisi nasional serta implikasinya terhadap regulasi dan struktur industri media.
5. Social Portrait of East Indonesia in Indonesian Stand-up Comedy
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Type: Conference Paper
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Year: 2016
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Author(s): M. D. Sari, M. Muslikhin, Ebnu Yufriadi
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Focus: Analisis representasi sosial masyarakat Indonesia Timur dalam konten stand-up comedy Indonesia.
6. Production Strategy of “86” Program in NET TV
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Type: Research Article / Case Study
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Year: –
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Author(s): M. Permatasari, Ebnu Yufriadi
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Focus: Strategi produksi program televisi “86” di NET TV dalam menciptakan konten program yang menarik bagi audiens.
7. Production Strategy of Dreamers Radio in K-POP Vaganza Program in the New Media Era
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Type: Research Article
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Year: –
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Author(s): R. M. Hanin, Ebnu Yufriadi
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Focus: Strategi produksi radio dalam menghadapi era media baru dan perubahan perilaku audiens digital.
8. Creative Team Strategy in Marketing TVC BBM Advertising Content for the Middle East
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Type: Research Article / Communication Study
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Year: –
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Author(s): A. Atmadja, Ebnu Yufriadi
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Focus: Strategi tim kreatif dalam memasarkan konten iklan televisi BBM untuk pasar internasional.