Dr. Tri Adi Sumbogo., S.Sos., M.Si is an academic and researcher in communication studies with expertise in organisational communication, community development, corporate social responsibility (CSR), and sustainability. Since joining Binus University in 2014, he has been actively engaged in interdisciplinary teaching, research and consultancy. His academic journey is complemented by professional engagement in social development, strategic communication planning, and film practiced-based cultural activism, with a particular focus on grassroots leadership and media empowerment in rural areas.
His doctoral research explores cultural activism and social change through independent film movements in Greater Banyumas, Indonesia. He is passionate about bridging theory and practice, as evidenced by his involvement in numerous national and international research collaborations, curriculum development projects and capacity building programmes for community and corporate stakeholders. Dr. Tri Adi currently taking responsibility as a Subject Content Coordinator for Basic Public Relations. To collaborate, please contact him at: tri.sumbogo@binus.edu
Publications
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The Influence of Digital Economy, Entrepreneurship Education, and Digital Literacy on Digital Entrepreneur Intention Among University Students
Type: Research Article / Conference Paper
Fokus: Meneliti pengaruh ekonomi digital, pendidikan kewirausahaan, dan literasi digital terhadap minat mahasiswa menjadi digital entrepreneur. - Marketing of Identity Politics in the Digital World (Netnography Study on Indonesian Presidential Election 2019)
Type: Conference Paper
Fokus: Analisis politik identitas dalam kampanye digital selama Pemilihan Presiden Indonesia 2019 dengan pendekatan netnografi. - Citizen Journalism and Village Empowerment at Cangkudu Village, Tangerang, Banten
Type: Conference Paper / Community Research
Fokus: Penelitian mengenai peran citizen journalism dalam pemberdayaan masyarakat desa melalui media komunikasi desa dan website komunitas. - Adoption of Communication Technology Innovation in Public Service Practices in Village Government
Type: Journal / Research Article
Fokus: Studi tentang inovasi teknologi komunikasi dalam meningkatkan pelayanan publik di pemerintahan desa. - Empowering Village as Corporate Social Responsibility of Bina Nusantara University
Type: Research Project
Fokus: Pengembangan model ekonomi digital desa melalui program pemberdayaan masyarakat dan CSR universitas yang melibatkan UMKM dan komunitas lokal.
In general, Tri Adi Sumbogo’s research focuses on several key areas:
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Digital economy and entrepreneurship
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Digital literacy and youth entrepreneurship
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Citizen journalism and community communication
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Political communication and digital campaigns
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Adoption of communication technology in public services
His research extensively examines how digital technology, social media, and community communication can drive community empowerment, economic innovation, and public participation in the digital age.