Siti Dewi Sri Ratna Sari, S.S., M.Si. born on May 12, 1970 is the third child of four children from the late H. Drh. Soekartono Adipoetro and the late Hj. R.A. Siti Sumarlinah. She studied her first degree at French Literature study program, University of Indonesia (1988 – 1994), her postgraduate program at Communication Management, University of Indonesia (1996 – 2000) and her doctoral program at Agricultural and Rural Development Communication, IPB University (2017 – 2023) with her dissertation “Communication of Resilience in
Having good skills in English and French plus having studied Spanish, Italian, Japanese and Dutch in accordance with the scope of her previous work as a Public Relations Head at PT. Tanesia, an international cosmetic distributor company from a Japanese multinational company, PT. Mandom Indonesia, Tbk. (1994 – 2003). This position led her to attend various trainings on innovation and strategies for new product launches and executive meetings in Switzerland, France, England, Spain and Singapore. Her career journey then continued to become a Public Relations Manager at PT. Rudy Hadisuwarno.
Foreign language skills also led her to become a language specialist at several International Conferences such as Tenth Non-Aligned Summit X (1992) and The Fifth Extraordinary OIC Summit on Palestine and Al Quds-Al Sharif (2016).
Since 2004, she has been a lecturer in Communication Sciences at various universities in Jakarta, including Mercu Buana University, STIKOM InterStudi, Muhammadiyah University, STBA LIA and finally became a permanent lecturer at Bina Nusantara University. She has also been a guest lecturer at University of Indonesia and Bunda Mulia University thus being a trainer at various national level trainings, the speaker and moderator at national seminars while being a Public Relations consultant on various government projects. She has also presented several papers at international conferences whose proceedings were indexed by Scopus such as ISMEE, ICOBAR and ICSEEIS.
She once accompanied Komisi Penyiaran Indonesia Daerah (KPID) DKI Jakarta as an expert staff in a comparative study to various South Korean TV industries and Korea Communications Commission in Seoul, South Korea (2012). She was also involved in an evaluation survey project from Lembaga Manajemen Universitas Indonesia (LMUI) for Lembaga Manajemen Aset Negara (LMAN) in 2023.
In professional organizations’ activities, she is also active as one of the managers at Ikatan Sarjana Komunikasi Indonesia (ISKI) DKI Jakarta (2013 to present), member of Perhumas Indonesia (2015 to present) and General Secretary of Forum Komunikasi Pembangunan Indonesia Jakarta Raya (FORKAPI) from 2018 to present.
Research
- Efek Aktivitas Komunikasi “Digital Mental Healing Rumah Barito terhadap Pembentukan Resiliensi Peserta di Masa Pandemi Covid-19
Contract: 018/VR.RTT/III/2021
Propose Year: 2021 | Budget Year: 2021
Funding Company: BINUS
Researcher(s): Siti Dewi Sri Ratna Sari, S.S., M.Si., Dr. Meilani Dhamayanti, S.Sos., M.Si.
View Detail - Studi Banding Perilaku Everyday Life Information Seeking Pada Mahasiswa Luar Kota Tingkat Sarjana dan Pasca Sarjana
Contract: 025/VR.RTT/IV/2020
Propose Year: 2020 | Budget Year: 2020
Funding Company: BINUS
Researcher(s): Astrid Haryanti, B.Comn., M.Si, Siti Dewi Sri Ratna Sari, S.S., M.Si., Bobie Hartanto S.I.Kom., M.A
View Detail - POST CRISIS COMMUNICATION TO RE-PROMOTE TOURISM VILLAGES AFFECTED BY TSUNAMI DISASTER THROUGH PLACE REBRANDING
Contract: 025/VR.RTT/IV/2020
Propose Year: 2020 | Budget Year: 2020
Funding Company: BINUS
Researcher(s): Astrid Haryanti, B.Comn., M.Si, Siti Dewi Sri Ratna Sari, S.S., M.Si.
View Detail - EFEKTIFITAS PUBLIC RELATIONS KEMENTERIAN PARIWISATA DALAM MEMBANGUN NATION BRANDING INDONESIA MELALUI PROGRAM TELEVISI WONDERFUL INDONESIA FLAVOURS SEASON 2 DI ASIAN FOOD CHANNEL
Contract: 033/VR.RTT/IV/2019
Propose Year: 2019 | Budget Year: 2019
Funding Company: BINUS
Researcher(s): Astrid Haryanti, B.Comn., M.Si, Siti Dewi Sri Ratna Sari, S.S., M.Si., Bobie Hartanto S.I.Kom., M.A
View Detail - PERANAN MARKETING PUBLIC RELATIONS DALAM MEMPERTAHANKAN BRAND REPUTATION PERUSAHAAN E-COMMERCE (STUDI TERHADAP PERANANAN MARKETING PUBLIC RELATIONS DALAM MEMPERTAHANKAN BRAND REPUTATION TOKOPEDIA.COM
Contract: 020A/VR.RTT/IV/2017
Propose Year: 2017 | Budget Year: 2017
Funding Company: BINUS
Researcher(s): Astrid Haryanti, B.Comn., M.Si, Siti Dewi Sri Ratna Sari, S.S., M.Si.
View Detail - PENGARUH PUBLISITAS DAN EVENT TERHADAP PENGETAHUAN MASYARAKAT (BRAND KNOWLEDGE) PADA OTORITAS JASA KEUANGAN (OJK)
Contract: 029/VR.RTT/V/2016
Propose Year: 2016 | Budget Year: 2016
Funding Company: BINUS
Researcher(s): Haris Suhendra, S.Kom., M.M., Donant Alananto Iskandar, S.E., M.B.A., Siti Dewi Sri Ratna Sari, S.S., M.Si.
View Detail - Representasi Opini Publik di Media Sosial Tentang Transportasi di Bekasi (Studi Kasus Meme Bekasi di Media Sosial Path dan Twitter)
Contract: 044.A/VR.RTT/V/2015
Propose Year: 2015 | Budget Year: 2015
Funding Company: BINUS
Researcher(s): Wira Respati, S.S., M.Si., Siti Dewi Sri Ratna Sari, S.S., M.Si., Fitrie Handayani, S.T., M.Si
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Publication
- Educating Vegan Lifestyle on social media for Young Generation Healthy Life
Type: Conference Article
Academic Year: 2021
Media Holder: ICOBAR 2022 – The 4th International Conference on Biospheric Harmony Advance Research 2022
Media Publisher: –
Author(s): Dr. Dra. Lidya Wati Evelina, M.M, Siti Dewi Sri Ratna Sari, S.S., M.Si.
View Detail - Peranan marketing public relations Bukalapak.com dalam mempertahankan brand reputation melalui kegiatan integrated marketing communications
Type: Journal Article
Academic Year: 2018
Media Holder: Jurnal Managemen Strategi dan Aplikasi Bisnis
Media Publisher: Lembaga Pengembangan Manajemen dan Publikasi Imperium (LPMP Imperium)
Author(s): Astrid Haryanti, B.Comn., M.Si, Siti Dewi Sri Ratna Sari, S.S., M.Si.
View Detail - Analysis Of Audience Reception On Youtube Towards Anti Cyberbullying Video Campaign In The Cyber Bully By Cameoproject
Type: Journal Article
Academic Year: 2017
Media Holder: Social Economics and Ecology International Journal (SEEIJ)
Media Publisher: Community Development Academic (CDA)
Author(s): Astrid Haryanti, B.Comn., M.Si., Siti Dewi Sri Ratna Sari, S.S., M.Si.
View Detail - THE EFFECT OF EVENT AND PUBLICITY TOWARDS BRAND AWARENESS ON FINANCIAL SERVICE AUTHORITY (OJK)
Type: Journal Article
Academic Year: 2017
Media Holder: Jurnal Riset Manajemen dan Bisnis (JRMB)
Media Publisher: Fakultas Ekonomi UNIAT
Author(s): Donant Alananto Iskandar, S.E., M.B.A., Siti Dewi Sri Ratna Sari, S.S., M.Si.
View Detail - The Use of Meme as a Representation of Public Opinion in Social Media: A Case Study of Meme about Bekasi in Path and Twitter
Type: Journal Article
Academic Year: 2015
Media Holder: Humaniora
Media Publisher: BINUS University
Author(s): Fitrie Handayani S.T., M.Si, Siti Dewi Sri Ratna Sari, S.S., M.Si., Wira Respati, S.S., M.Si.
View Detail - Apresiasi Masyarakat Terhadap TV Lokal di Jakarta
Type: Journal Article
Academic Year: 2014
Media Holder: Jurnal Visi Komunikasi
Media Publisher: Universitas Mercu Buana
Author(s): Ervan Ismail, Siti Dewi Sri Ratna Sari, S.S., M.Si.
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Academical and Organizational Activities
| Periods | Organizations | Roles |
| 1980 – 1988 | School’s Choir at SDN Pejaten 13 Pagi, SMPN 41 and SMAN 3, Jakarta | Member |
| 1985 – 1988 | Gita Teladan Drum Corps at SMAN 3, Jakarta | Member |
| 1985 | English Club at SMAN 3, Jakarta | Member |
| 1988 – 1994 | Perguruan Pencak Silat Betako Merpati Putih (Self Defense Sport) at University of Indonesia, Depok | Member |
| 1994 – 1995 | Toastmasters Metropolitan English Club Toastmasters Metropolitan English Club, Wisma Metropolitan, Jakarta | Member |
| 1994 – 1996 | PR Club | Member |
| 1994 to Present | IKABSIS (Solidarity Union of French Literature) University of Indonesia, Depok | Member |
| 1996 – 2000 | Seminars conducted by Communication Management Post Graduate Students of University of Indonesia | Committee |
| 2015 to Present | Union of Indonesian Communication Graduates (Ikatan Sarjana Komunikasi Indonesia) DKI Jakarta | Head of Website and Social Media Department |
| 2015 to Present | Perhumas (Public Relations Union) Indonesia | Member |
| 2018 to Present | Forum of Development Communication Indonesia (FORKAPI) | Member |
| 2021 to Present | Forum of Development Communication Indonesia Jakarta Raya (FORKAPI Jakarta Raya) | General Secretary |