Dr. Muslikhin is a senior lecturer (Lektor Kepala) in Communication Science at Binus University with academic specialization in Digital Journalism, Media Studies, Broadcasting, Media Technology, and Media Management He earned his Doctorate in Communication Science from Universitas Padjadjaran and holds a Master’s degree in Political Communication from Universitas Paramadina His research focuses on digital transformation in journalism, technology readiness and audience adoption, AI in media, digital resilience, and the sustainability of media ecosystems He has led and participated in multiple funded research projects, particularly examining the adoption of radio station applications, digital disruption in broadcasting, and media business model innovation in Indonesia and Malaysia. Dr. Muslikhin has an extensive publication record in reputable international outlets, including Scopus-indexed journals (Q1) and IEEE and ACM conference proceedings
His work integrates theoretical frameworks such as technology acceptance, digital communication identity, and media ecosystem development to address contemporary challenges in journalism and broadcasting.With strong expertise in digital media transformation and technology-driven communication strategies, he actively contributes to academic discourse and policy recommendations related to media innovation and digital citizenship in Southeast Asia
Research Experience
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2025 – Examining Technology Readiness in Audience Adoption of Radio Station Apps in Indonesia
Funding: Binus Internal Grants PIB Scheme -
2025 – Technology Readiness and Consumer Resistance in the Adoption of Websites and Hospitality Apps
Funding: Binus Internal Grants PIB Scheme -
2024 – Digital Resilience Model and Policy Recommendations for Digital Citizenship in Indonesia
Funding: Binus Internal Grants PIB Scheme -
2023 – Adaptasi Sumber Disrupsi Teknologi dan Ekosistem Model Bisnis dalam Pengelolaan Radio FM di Indonesia dan Malaysia
Funding: Binus Internal Grants PIB Scheme
Publications
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2025 – Construction of Cyber Media Communication Identity in Indonesia and Malaysia in the Social Media Era for Business Sustainability
Publisher: Jurnal Jurnalism (Penerbit SAGE, terindeks Scopus Q1) -
2025 – Debunking Technology and Efforts in Combating Misinformation
Publisher: Proceedings of the 2025 19th International Conference on Ubiquitous Information Management and Communication (IMCOM 2025) -
2025 – Technology Readiness and Psychological Barriers in Adopting News Radio Applications: A Comparative Study of Indonesia and Malaysia
Publisher: IEEE Xplore Proceedings – International Conference on Information Management and Technology (ICIMTech 2025) -
2025 – AI in News Radio: Navigating Technology while Preserving Human Connection and Journalistic Values – A Case Study of Three News Radio Stations in Jakarta, Indonesia
Publisher: Jurnal Sosioteknologi -
2024 – Unified Theory of Technology Acceptance and Use for Chatbot Services in the Hotel Business
Publisher: ACM International Conference Proceedings Series -
2024 – Building a Media Ecosystem through Listener Perceptions of Streaming Radio in Malaysia
Publisher: ACM International Conference Proceedings Series -
2023 – Adaptation of Digital Disruption Sources by News and Non-News Radio in Jakarta
Publisher: Proceedings of the 2023 International Conference on Information Management and Technology (ICIMTech 2023) -
2023 – Socio-Material Imbrication: The Role of Chatbot on Customer Experience
Publisher: Proceedings of the 29th International Conference on Computing Engineering and Design (ICCED 2023) -
2023 – Enhancing Customer Satisfaction in Hotel Industry Through Chatbot as E-Services Agent and Communication Credibility
Publisher: 26th International Seminar on Research of Information Technology and Intelligent Systems (ISRITI 2023)