About Marketing Communication Program
The Marketing Communication program studies communication strategies for sustainable business and brand development and can improve community welfare and maintain environmental sustainability. This means that in the Marketing Communication Program, students will study the characteristics of stakeholders (consumers, media, government, communities, etc.), develop appropriate communication strategies and messages.
Students will also learn various technologies (such as social media) that can be used to develop and disseminate messages and measure the success of receiving messages about companies and brands. The Marketing Communication program not only offers a curriculum whose courses have been reviewed by the industry, but also a fun and exciting learning method because they can learn with lecturers and professionals from the company.
Students can also work on projects in the laboratory room, and participate in the Enrichment program (off-campus learning activities that aim to enrich students’ abilities in the field of marketing communication).
Curriculum Marketing Communication
|
Group |
Course | SCU | |
| MPK | CHAR6013019 | Character Building: Pancasila | 2 |
| MKK | COMM6460019 | Political Communication** | 2 |
| MKK | COMM6385019 | Interpersonal Communication* | 4 |
| MKK | COMM6601019 | Introduction to Communication Science | 2 |
| MKK | COMM6639019 | Psychology of Communication* | 2 |
| MKK | COMM6602019 | Writing Fundamentals | 2 |
| MKB | COMM6389019 | Public Speaking* | 4 |
| MPB | COMM6383019 | Philosophy and Ethics of Communication | 2 |
| MKB | Foreign Language Courses | 0 | |
| Total SCU | 20 | ||
| Cumulative SCU | 20 | ||
*) This course is delivered in English
| Group | Course | SCU | |
| MPK | CHAR6014019 | Character Building: Kewarganegaraan | 2 |
| MKB | ENTR6509005 | Entrepreneurship: Ideation | 2 |
| MKB | LANG6027019 | Indonesian | 2 |
| MKK | STAT6204019 | Statistics | 2 |
| MPB | COMM6603019 | Organizational Communication and Professional Practice*&** | 4 |
| MKK | COMM6012019 | Theory of Communication | 4 |
| MKK | COMM6099019 | Intercultural Communication* | 4 |
| MKB | Foreign Language Courses | 0 | |
| Total SCU | 20 | ||
| Cumulative SCU | 40 | ||
*) This course is delivered in English
**) Global Learning System course
| Group | Course | SCU | |
| MPK | CHAR6015019 | Character Building: Agama | 2 |
| MKB | ENTR6510005 | Entrepreneurship: Prototyping | 2 |
| MKK | COMM6610019 | Communication Research Methodology** | 4 |
| MKB | COMM6605019 | Contemporary Content Production** | 4 |
| MPB | COMM6611019 | Society and Digital Culture*&** | 2 |
| MKB | |||
| MKB | Foreign Language Courses | 0 | |
| Total SCU | 18 | ||
| Cumulative SCU | 58 | ||
*) This course is delivered in English
**) Global Learning System course
| Group | Course | SCU | |
| MKB | |||
| MKB | COMM6627019 | Business Ethics & Sustainability*&** | 2/2 |
| MKB | COMM6628019 | Communication Audit* | 2 |
| MKB | COMM6425019 | Event Management | 2 |
| MKB | COMM6629019 | Understanding Intergenerational Communication | 2 |
| MKB | COMM6424019 | Media Campaign and Monitoring*&** | 2/2 |
| MKB | ENTR6511005 | Entrepreneurship: Market Validation | 2 |
| MKB | Foreign Language Courses | 0 | |
| Total SCU | 22 | ||
| Cumulative SCU | 80 | ||
*) This course is delivered in English
**) Global Learning System courses
| Group | Course | SCU | |
| Stream : Corporate Communication | |||
| MKB | COMM6630019 | Crisis Communication* | 2 |
| MKB | COMM6631019 | Public Affair* | 2 |
| MKB | COMM6632019 | Writing for Corporate Communication*&** | 2/2 |
| MKB | COMM6541019 | Digital Corporate Communication | 2/2 |
| MKB | COMM6633019 | Corporate Sustainability* | 4 |
| MKB | COMM6607019 | Strategic Corporate Communication*&** | 4 |
| Stream : Brand Communication | |||
| MKB | COMM6634019 | Environmental Issues and Brand Activism* | 4 |
| MKB | COMM6635019 | Integrated Marketing Communication* | 2 |
| MKB | COMM6636019 | Media Planning and Buying* | 2 |
| MKB | COMM6608019 | Brand Sustainability Strategy* | 4 |
| MKB | COMM6637019 | Brand Activation*&** | 2/2 |
| MKB | COMM6638019 | Social Media Planning & Engagement** | 2/2 |
| Stream: Digital Media Communication**** | |||
| MKB | COMM6574012 | Production Planning | 4 |
| MKB | COMM6500012 | Creativity for Media Communication | 2 |
| MKB | COMM6575012 | Current Issues in Communication*&** | 4 |
| MKB | MDIA6054012 | Creative Audio Visual | 2 |
| MKB | DSGN6801012 | Motion Graphics | 2 |
| MKB | COMM6576012 | Content Production | 6 |
| Stream: Digital Public Relations**** | |||
| MKB | COMM6669018 | Creative Advertising | 2/2 |
| MKB | COMM6670018 | SEM and SEO Management** | 4 |
| MKB | COMM6671018 | Global Branding Strategy* | 4 |
| MKB | COMM6672018 | Digital Platform Strategies & Analytics** | 4 |
| MKB | COMM6673018 | Event Management* | 2/2 |
| MKB | Minor Program | 20 | |
| MKB | Free Electives | 20 | |
| MKB | Multidisciplinary Stream | 20 | |
| Total SCU | 20 | ||
| Cumulative SCU | 100 | ||
*) This course is delivered in English
**) Global Learning System courses
****) Conducted for student mobility program in Binus @Malang
Students are required to choose one of Streaming or Minor Program or Free Electives or Multidiciplinary Stream
For mobility students are required to choose Minor Program or Stream: Digital Media Communication or Stream:Digital Public Relations
| Group | Course | SCU |
| Stream : Corporate Communication | ||
| MKB | Enrichment Program I | 20 |
| Stream : Brand Communication | ||
| MKB | Enrichment Program I | 20 |
| Minor Program/Free Electives/Multidisciplinary Stream/Mobility | ||
| MKB | Enrichment Program I | 20 |
| Total SCU | 20 | |
| Cumulative SCU | 120 | |
Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.
| Group | Course | SCU |
| Stream : Corporate Communication | ||
| MKB | Enrichment Program II | 20 |
| Stream : Brand Communication | ||
| MKB | Enrichment Program II | 20 |
| Minor Program/Free Electives/Multidisciplinary Stream/Mobility | ||
| MKB | Enrichment Program II | 20 |
| Total SCU | 20 | |
| Cumulative SCU | 140 | |
Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.
SEMESTER 8
| Group | Course | SCU | |
| MKB | COMM6546019 | Pre-Thesis | 2 |
| MKB | COMM6547019 | Thesis | 4 |
| MKB | COMM6597019 | Thesis | 6 |
| Total SCU | 6 | ||
| Cumulative SCU | 146 | ||
Pre-thesis (2 SCU) & Thesis (4 SCU) can be taken in the 6th and/or 7th semester by the students who meet the requirements from the Study Program/Program
Notes : (Information for group table)
MKK = Mata kuliah Keilmuan & Ketrampilan (Science and Skill Course)
MKB = Mata kuliah Keahlian Berkarya (Creative Expertise Course)
MPK = Mata kuliah Pengembangan Kepribadian (Personality Development Course)
MPB = Mata kuliah Perilaku Berkarya (Creative Behavior Course)
MBB = Mata kuliah Berkehidupan Bermasyarakat (Social Living Course)
Marketing Communication Program graduates can work in various sectors, both government and private, as well as in entrepreneurship.
Marketing Communication Career Prospects:
- Marketing Communication Specialist
- Corporate Communication Specialist
- Investor and Government Relations Specialist
- Community Relations Specialist
- UX Writer
- Copywriter
- Brand Spokesperson
- Key Opinion Leader Specialist
- Digital Strategist
- Media Planner Specialist
- Market Forecaster
- Brand Community Specialist
- Market Researcher
- Event Organizer
- Public Relations
- Media Relations Specialist
- Brand/Corporate Spokesperson
- Brand Communication Specialist
- Social Media Specialist
- Copywriter
- Account Executive
- Entrepreneur/Sociopreneur
- Advertising Specialist
- Content Creator
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