About Marketing Communication Program

Marketing Communication program studies communication strategies for sustainable business and brand development and can improve community welfare and maintain environmental sustainability. This means that in the Marketing Communication Program, students will study the characteristics of stakeholders (consumers, media, government, communities, etc.), develop appropriate communication strategies and messages.

Students will also learn various technologies (such as social media) that can be used to develop and disseminate messages and measure the success of receiving messages about companies and brands.

Curriculum Marketing Communication

The Marketing Communication program not only offers a curriculum whose courses have been reviewed by the industry, but also a fun and exciting learning method because they can learn with lecturers and professionals from the company.

Students can also work on projects in the laboratory room, and participate in the Enrichment program (off-campus learning activities that aim to enrich students’ abilities in the field of marketing communication).

Marketing Communication Program graduates can work in various sectors, both government and private, as well as in entrepreneurship.

Marketing Communication Career Prospects:

Marketing Communication Specialist
Corporate Communication Specialist
Investor and Government Relations Specialist
Community Relations Specialist
UX Writer
Copywriter
Brand Spokesperson
Key Opinion Leader Specialist
Digital Strategist
Media Planner Specialist
Market Forecaster
Brand Community Specialist
Market Researcher
Event Organizer
Public Relations
Media Relations Specialist
Brand/Corporate Spokesperson
Brand Communication Specialist
Social Media Specialist
Copywriter
Account Executive
Entrepreneur/Sociopreneur
Advertising Specialist
Content Creator