Digital Media Communication Program is a forward-looking communication discipline designed to equip students with the ability to plan, produce, and broadcast compelling media content for both digital and conventional media platforms. The program empowers students with contentpreneurship capabilities — enabling them to create, distribute, and monetize their own content while mastering the core principles of journalism, broadcasting, and digital communication.

Throughout their studies, students will explore a comprehensive curriculum that includes:

  • Media content production planning

  • Scriptwriting for television, radio, and digital platforms

  • Multimedia editing and post-production techniques

  • Shooting and lighting for studio and field productions

  • Audience analysis and media content promotion

  • Use of multi-camera production systems in studio settings

Students will gain hands-on experience using professional-grade equipment and software tools widely adopted in the industry. They will also be introduced to content creation for various platforms, including television, radio, websites, and social media.

Learning takes place not only in the classroom but also in an exciting and collaborative environment. Students will engage with:

  • Lecturers and professional media practitioners

  • Guest speakers from industry

  • Project-based learning activities

  • Live production practices in the Mass Communication Laboratory— part of BINUS TV, which serves as a living lab for students to experiment and publish real content.

This program is designed to ensure students graduate industry-ready, capable of thriving in both traditional media companies and the rapidly evolving digital landscape.

In addition, students will also participate in the Enrichment Program (off-campus learning activities that aim to enrich students’ abilities in the field of digital media communication). Below are various Enrichment program options that students can participate in.

Graduates of the Digital Media Communication Program are equipped with versatile skills that open doors to a wide range of career opportunities across media and non-media industries. Their ability to plan, produce, and manage multimedia content makes them valuable assets in today’s content-driven digital economy.

Mainstream Media Industry

Graduates can work in traditional broadcasting companies such as:

  • Television stations (news, entertainment, education),
  • Radio stations (on-air talent, program producers, content editors)

Digital Media Industry

With strong digital production skills, graduates are well-prepared for the dynamic world of online content, including:

  • YouTube-based TV & podcast platforms

  • Streaming content platforms

  • Social media production houses

  • Digital radio and video content startups

Non-Media Industries

Digital communication is vital in almost every sector. Graduates can work in communication or digital teams in:

  • E-commerce companies

  • Banking and finance

  • Automotive brands

  • Retail and consumer goods

  • Tech startups

Their roles may include

  • Social media content strategist

  • Digital campaign producer

  • Brand content creator

  • Corporate video editor

Communication Consulting Firms

Graduates can also join or establish creative agencies or consulting firms that provide:

  • Strategic media planning

  • Corporate communication solutions

  • Branding and content marketing

Government and Public Sector

Digital Media Communication graduates are also in demand within public institutions to manage:

  • Government-owned media channels

  • Public information campaigns

  • Social media governance and transparency content

  • Community outreach programs through digital storytelling

With this diversity of opportunities, digital media communication graduates are not only media-savvy professionals but also strategic content creators who can thrive across sectors in the era of digital transformation.

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