The Creative Communication program learns about the ins and outs of brands and how to create creative and engaging content to communicate brand identity, values ​​and uniqueness to target consumers. This means that in the Creative Communication Program, students will learn the characteristics of target consumers and create appropriate content. Creative content that can attract consumers’ attention will make the brand better known, liked and have high consumer loyalty. Students will learn content in the form of text, audio and video that can be accessed by target consumers through digital media, such as websites, social media, podcasts and electronic media, such as television and radio. The Creative Communication Program not only offers a curriculum whose courses have been reviewed by the industry, but also a fun and exciting learning method because they can learn with lecturers and professionals from the company. Students can also work on projects in the laboratory room, and take part in the Enrichment program (off-campus learning activities that aim to enrich students’ abilities in the field of marketing communication).

Graduates of the Creative Communication Program can work in various sectors, both government and private, as well as entrepreneurship.

Creative Communication Career Prospects:

Brand Content Planner & Creator
Brand Spokesperson
Content Creator for Brands
Communications Specialist
Brand Campaign Specialist
Industry Relations Specialist
Brand Community Specialist
Event Organizer
Public Relations
Media Relations Specialist
Brand/Corporate Spokesperson
Brand Communication Specialist
Social Media Specialist
Copywriter
Account Executive
Advertising Specialist

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