Why Us?

Marketing Communication

Marketing communication is an interdisciplinary major that combines theories and concepts of Communication Science and Public Relations. Marketing Communication Program has two concentrations, i.e. Corporate Communication and Brand Communication. Both concentrations emphasize on developing communication skills using conventional and digital media, and the ability to design strategic communication plan for various stakeholders. Corporate Communication focuses on designing strategic communication plans to build and maintain a good and mutual relationship with company’s internal and external public through diverse public relations tools, such as news releases and publications, social media, corporate events, Corporate Social Responsibility activities, etc. Brand Communication focuses on designing a strategic plan to communicate brands credibly to the related target audience, such as existing and potential customers, media, industrial associations, government-related parties, etc.

All concentrations offer advanced ICT and globally minded approach as the characteristic of BINUS UNIVERSITY. Not only our curriculum is up-to-date with industrial needs, but it also complies with the national standard of curriculum. Our curriculum consists of three-years study on-campus, and one-year enrichment program. During their four-years of study, students will be able to acquire professional, as well as international experiences.

Prospective Career of the Graduates

Marketing Communication Program offers extensive industrial fields with prospective careers such as:

Corporate Communication: Public Relations Professionals, Corporate Communication Specialists, Media Campaign Specialists, Investor Relations Professionals, Industrial Relations Professionals, Corporate Secretary for Public-Listed companies, Government Relations Specialists, etc.
Brand Communication: Branding Consultant Specialists, Social Media Specialists, Professional Event Organizers, Community Relations Specialists, etc.

Curriculum

Marketing Communication Program consists of 146 credits, divided into 8 semesters. Our 3+1 curriculum provides three-years of study on campus which will strengthen students’ academic qualities. Meanwhile, the one-year enrichment program of professional/international experience will fortify students’ soft-skills. In order to ensure the quality of our graduates, we collaborate with various national and international industries, HEI, government and non-profit organizations through guest lecturing/sharing sessions/seminars, Global Learning System (GLS), joint projects, field trips, etc. Our teaching and learning process is also supported by a modern public relations laboratory, television, and radio broadcasting laboratory. All laboratories are available in Kemanggisan and Alam Sutera campus.

Mass Communication

Mass Communication Program is an interdisciplinary major that combines theories and concepts of Communication Science and Broadcasting. Mass Communication Program has two concentrations, i.e. Journalism Broadcasting and Creative Broadcasting. Both concentrations offer knowledge and skills related to the overall broadcasting program production process, from pre-production to post-production, in television, radio, and digital media. Journalism Broadcasting emphasizes on creating news-related broadcasting programs, meanwhile, Creative Broadcasting focuses on producing creative programs of broadcasting, such as drama, game show, music, infotainment, etc.

Prospective Career of the Graduates

Both concentrations in Mass Communication Program offer a diverse prospective career in broadcasting industries, such as Producer of TV/Radio, Radio Announcer, Radio Station Consultant, TV Presenter, TV/Radio Reporter, Digital Media Specialist, Multimedia Specialist, Professional Content Creator, etc.

Curriculum

Mass Communication Program consists of 146 credits, divided into 8 semesters. Our 3+1 curriculum provides three-years of study on campus which will strengthen students’ academic qualities. Meanwhile, the one-year enrichment program of professional/international experience will fortify students’ soft-skills. In order to ensure the quality of our graduates, we collaborate with various national and international industries, HEI, government and non-profit organizations through guest lecturing/sharing sessions/seminars, Global Learning System (GLS), joint projects, field trips, etc. Our teaching and learning process are also supported by a modern public relations laboratory, television and radio broadcasting laboratory. All laboratories are available in Kemanggisan and Alam Sutera campus.

What makes Communication Binus stand out among others?

The lecturers: We have high standard lecturers who graduating from prominent university, national and international.
The programs: We offer unique programs based on National standard, however one of our goals is for our student to have global mindset, so in some classes, the courses are delivered in English. We also use international textbook, so the student can have broader knowledge about the course. Furthermore, we have 3+1 Program that enable student to have professional real experience for a year.

What is 3+1 Program?

3+1 Program stand for 3 years in university and 1 year in industry/ community development program. For a year, student will be able to experience working in professional environment. It will give the best opportunity for the students to use their theoretical knowledge in professional area. This is also the benefit of studying in Marketing Communication Binus University; all students will have a real experience before graduating from college.

Do you have a course that gives us insight on how to be professional in a workplace?

Yes, in the fifth semester all the program in Communication Department will get Workplace Ethics and Behavior course. It will give you an illustration on how to be professional in the workplace.