Welcome to the Public Relations Laboratory, a leading facility that supports the Marketing Communication department’s practical activities at Binus University.

This space is designed to equip students with hard skills that are relevant to industry needs, such as compiling press releases, designing digital campaigns, conducting press conference simulations, and producing content for various communication platforms.

But it doesn’t stop there, the practicum at the Public Relations Lab also strengthens soft skills that are very much needed in the professional world. Students are trained to develop public speaking, team collaboration, strategic thinking, and problem solving skills in complex communication situations.

Every project and simulation that is run places students in a real role as communication practitioners, so that they are accustomed to making decisions, developing strategies, and adapting to the dynamics of the ever-evolving industry.

With an experiential learning approach, students not only learn theory, but are also able to implement it professionally.