Yulianne Safitri is an academic and lecturer affiliated with BINUS University, specializing in the field of Marketing Communication and Communication Studies. Her academic work focuses on digital public relations, strategic communication, social media, and the dynamics of communication within the digital media ecosystem. Through her teaching and research activities, she actively contributes to the development of communication studies in the context of rapid technological transformation and the increasing role of digital platforms in society.
Her research interests primarily revolve around social media marketing, online communities, branding, and the influence of digital platforms on consumer behavior and technology adoption. She also explores topics related to mass communication, communication theories, new media technology, and digital content analysis, examining how organizations and brands engage with audiences in the contemporary digital environment.
In her scholarly publications, Yulianne Safitri has examined the role of social media influencers and digital communication strategies in shaping public perception and behavioral intention. One of her notable studies investigates the credibility of social media influencers and the impact of social influence on users’ intention to adopt financial technology (FinTech) services in Indonesia, highlighting the significance of social influence in technology adoption.
Additionally, she has been involved in research exploring social media content strategies, digital campaigns, and marketing communication practices in the era of information technology. Some of her work has been presented and published in international academic forums, including conferences such as the International Conference on Information Management and Technology (ICIMTech).
Through her academic contributions, Yulianne Safitri continues to advance research on digital communication, organizational communication strategies, and the strategic use of social media in modern communication practices. Her work provides valuable insights into how digital technologies reshape the interaction between organizations, brands, and audiences in the evolving landscape of global communication.
Social Media Influencers Involvement in the Digital Campaign in Indonesia
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Type: Conference Paper
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Year: 2019
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Publisher / Event: International Conference on Information Management and Technology (ICIMTech)
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Focus: Peran influencer media sosial dalam kampanye digital dan strategi komunikasi organisasi.
Customer Experience Bali Natural Beauty Care Through Social Media
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Type: Journal Article / Research Article
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Year: 2019
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Focus: Analisis pengalaman pelanggan dan keterlibatan konsumen melalui komunikasi pemasaran di media sosial.
Social Media Content Strategy for Higher Education in Indonesia
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Type: Conference Paper / Article
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Year: 2020
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Publisher: International Conference on Information Management and Technology (ICIMTech)
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Focus: Strategi konten media sosial untuk meningkatkan komunikasi dan branding institusi pendidikan tinggi.
Social Media Influencer Credibility and Social Influence on Intention to Use FinTech in Indonesia
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Type: Journal / Research Article
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Year: 2021
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Publisher: SSRN Electronic Journal
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Focus: Pengaruh kredibilitas influencer dan pengaruh sosial terhadap niat penggunaan layanan financial technology (FinTech).
Utilization of YouTube Social Communication Networking in Establishing Indonesian Street Food Opinion
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Type: Journal Article
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Year: 2021
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Focus: Pemanfaatan YouTube sebagai jaringan komunikasi sosial dalam membangun opini publik tentang kuliner street food Indonesia.
Impression Management for Digital Corporate Image
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Type: Journal Article
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Year: 2021
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Publisher: International Journal of Organizational Business Excellence
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Focus: Pengelolaan citra perusahaan melalui strategi komunikasi digital di media sosial.
Advergame Shopee Tangkap on Shopee’s Brand Personality in Jakarta, Indonesia
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Type: Conference Paper
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Year: 2021
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Focus: Analisis penggunaan advergame dalam membangun brand personality pada platform e-commerce Shopee.
Instastory: Perilaku Konsumen di Era New Normal
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Type: Research Article
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Year: 2021
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Focus: Analisis perilaku konsumen dan strategi komunikasi pemasaran melalui fitur Instagram Story.
Strategi Keterlibatan Key Opinion Leaders dalam Kampanye Public Relations di Indonesia
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Type: Research Article / Conference Paper
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Year: 2019
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Focus: Peran Key Opinion Leaders (KOL) dalam membangun efektivitas kampanye public relations.