Dr. Lidya Wati Evelina, MM

Dr. Lidya Wati Evelina, MM

lidiaevelina@binus.ac.id
Google Scholar: https://scholar.google.com/citations?user=JJXZO3gAAAAJ&hl=en

Lidya is a Senior lecturer in the Department of Communication Binus University since 2009 (Lektor Kepala). Lidya is a doctor of communication who researches on the digital community and digital branding. She actively writing and was awarded as the most productive writer in 2019, 2020, 2021.She also a reviewer in various journals. Previously, She worked as a practitioner in Communications in multinational companies. She is active in organizations and currently serves as the Head of the Cooperation Department at the Central Board of the Indonesian Association of Communication Scholars and the Secretary General of the Jabodetabek Communications Higher Education Association.She is also a trainer at the Education Center of the Ministry of Communication and Information since 2006 for the field of event organizer and Public Relations Writing. In 2021 and 2022 as a verifier for making Civil Servant Candidate Assesment and curriculum makers for Education and Trainer for Government Public Relations Functional Positions for skilled and expert levels. In 2022, She will become a Master Trainer.

1. Perilaku Konsumtif Bandwagon Effect Followers Instagram Shopee pada Event Flash Sale

  • Type: Journal Article

  • Year: 2021

  • Media Holder: Warta Ikatan Sarjana Komunikasi Indonesia

  • Author(s): Lidya Wati Evelina; Dania Elisyia Pebrianti

  • Focus: Penelitian ini menganalisis fenomena bandwagon effect pada promosi flash sale Shopee melalui Instagram dan bagaimana interaksi media sosial mempengaruhi perilaku konsumtif pengguna.

2. Utilization of YouTube Social Communication Networking in Establishing Indonesian Street Food Opinion

  • Type: Journal Article

  • Year: 2021

  • Author(s): Lidya Wati Evelina; Yulianne Safitri

  • Focus: Penelitian ini membahas peran YouTube sebagai jaringan komunikasi sosial dalam membangun opini publik mengenai kuliner street food Indonesia.

3. Impression Management for Digital Corporate Image

  • Type: Journal Article

  • Year: 2021

  • Author(s): Yulianne Safitri; Lidya Wati Evelina

  • Focus: Kajian mengenai strategi pengelolaan citra perusahaan melalui komunikasi digital dan media sosial korporasi.

4. The Influence of Social Media Branding on Customer Engagement for Jakarta Sustainable Transport

  • Type: Journal Article

  • Year: 2021

  • Author(s): Yulianne Safitri; Lidya Wati Evelina; Naufal Egha Syahputra

  • Focus: Penelitian ini menganalisis pengaruh branding media sosial terhadap keterlibatan pengguna MRT Jakarta sebagai transportasi berkelanjutan.

5. Digital De-Cluttering to Manage Necessary Information for Young Generation

  • Type: Conference Paper

  • Year: 2021

  • Author(s): Lidya Wati Evelina; Siti Dewi Sri Ratna Sari

  • Focus: Studi mengenai manajemen informasi digital dan perilaku generasi muda dalam menghadapi overload informasi di media digital.

6. Environmental Communication Network on Indonesian Forest Fires on Twitter in Pandemic COVID-19 Era

  • Type: Journal Article / Research Article

  • Year: 2022

  • Author(s): Muslikhin Dewantara; Lidya Wati Evelina; Mariko Rizkiansyah; et al.

  • Focus: Analisis jaringan komunikasi di Twitter mengenai kebakaran hutan di Indonesia menggunakan Social Network Analysis (SNA).

7. Communication Strategy Model Typical Endorser Central Government Bank on Instagram During Pandemic

  • Type: Conference Paper

  • Year: 2023

  • Author(s): Lidya Wati Evelina; Ghina Adillah Khoirunnisa

  • Focus: Penelitian mengenai model strategi komunikasi endorsement pemerintah di Instagram selama pandemi.

8. Model Komunikasi Personal Branding Professional Selegram

  • Type: Journal Article

  • Year: 2023

  • Author(s): Lidya Wati Evelina

  • Focus: Kajian tentang strategi personal branding selebritas Instagram (selegram) dalam membangun kredibilitas dan engagement audiens.

9. Strategi Branding Indonesia melalui Festival Music “We The Fest” untuk Milenial di Media Sosial

  • Type: Journal Article

  • Year: 2022

  • Author(s): Lidya Wati Evelina

  • Focus: Penelitian mengenai branding negara melalui event musik dan strategi komunikasi di media sosial.

10. Penggunaan Digital Influencer dalam Promosi Produk (Studi Kasus Instagram @bylizzieparra)

  • Type: Journal Article

  • Year: 2018

  • Author(s): Lidya Wati Evelina; Fitrie Handayani

  • Focus: Analisis penggunaan digital influencer sebagai strategi promosi produk di media sosial.

11. Communication in Virtual Community at TripAdvisor: A Case on Heritage Destination of Palembang

  • Type: Journal Article

  • Year: 2018

  • Author(s): Lidya Wati Evelina; Ahmad Sihabudin; Asrul Mustaqim

  • Focus: Studi komunikasi dalam komunitas virtual TripAdvisor terkait destinasi wisata heritage di Palembang.

12. Comparative Forest Preservation Campaign Government and NGO on Indonesia Instagram

  • Type: Conference Paper

  • Year: 2020

  • Author(s): Lidya Wati Evelina; Mariko Rizkiansyah; Indra Prawira; Rahmat Edi Irawan

  • Focus: Perbandingan kampanye pelestarian hutan antara pemerintah dan NGO melalui Instagram.

13. Event Beach Clean Up sebagai Bentuk Pemasaran Sosial Downstream

  • Type: Journal Article

  • Year: 2020

  • Author(s): Lidya Wati Evelina; Yo El Andreano

  • Focus: Studi mengenai kampanye pemasaran sosial melalui kegiatan pelestarian lingkungan di Bali.

14. Digital Influencer in Product Promotion: Fostering Consumers’ Trust by Engaging Followers

  • Type: Conference Paper

  • Year: 2019

  • Author(s): Fitrie Handayani; Lidya Wati Evelina; Vivien Sylvina; Arsiyanti Lestari

  • Focus: Penelitian tentang peran influencer digital dalam membangun kepercayaan konsumen melalui engagement media sosial.

15. Komunikasi Vertikal dan Horizontal dalam Membentuk Gaya Kepemimpinan Berbasis Kearifan Lokal

  • Type: Journal Article

  • Year: 2014

  • Media Holder: Humaniora Journal

  • Author(s): Lidya Wati Evelina; Mia Angeline

  • Focus: Kajian mengenai komunikasi organisasi dalam membangun gaya kepemimpinan berbasis kearifan lokal di institusi pendidikan.

 

Secara umum, penelitian Dr. Lidya Wati Evelina berfokus pada beberapa bidang utama:

  • Digital marketing communication

  • Social media strategy dan influencer marketing

  • Corporate communication dan branding

  • Consumer behavior di media sosial

  • Environmental communication dan digital campaigns