An energetic lecturer with a demonstrated history of working in the communication area and higher education for more than 9 years. Skilled in public relations, social media storytelling, communication campaign, and qualitative research. Currently, she is working as a Subject Content Coordinator at Bina Nusantara University and leading a project called Binus Resilience Hub.
Publications
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2021 — Towards Digital Equality: Assessing Youths’ Digital Literacy Capabilities
Type: Conference Paper
Publisher: International Conference on Information Management and Technology (ICIMTech)
Fokus: Penelitian mengenai tingkat literasi digital generasi muda di Indonesia serta bagaimana faktor demografis seperti usia, gender, dan kondisi ekonomi mempengaruhi kemampuan digital mereka. - 2020 — Can the Damage be Undone? Analyzing Misinformation during COVID-19 Outbreak in Indonesia
Type: Conference Paper
Publisher: International Conference on Information Management and Technology (ICIMTech)
Fokus: Analisis misinformasi dan penyebaran informasi keliru selama pandemi COVID-19 di media digital serta implikasinya terhadap komunikasi publik. - 2019 — Digitalize Your Brand: Case Study on How Brands Utilize Social Media Platforms to Achieve Branding and Marketing Goals
Type: Conference Paper
Publisher: International Conference on Information Management and Technology (ICIMTech)
Fokus: Studi kasus mengenai pemanfaatan platform media sosial untuk strategi branding dan pemasaran digital oleh berbagai merek. - 2019 — Customer Experience Bali Natural Beauty Care Through Social Media
Type: Conference Paper
Publisher: International Conference on Information Management and Technology (ICIMTech)
Fokus: Analisis pengalaman pelanggan dan engagement konsumen melalui komunikasi media sosial dalam industri kecantikan. - 2019 — Social Media Influencers Involvement in the Digital Campaign in Indonesia
Type: Conference Paper
Publisher: International Conference on Information Management and Technology (ICIMTech)
Fokus: Kajian mengenai peran influencer media sosial dalam kampanye digital dan strategi komunikasi organisasi. - 2017 — Personal Branding through Fashion Blogging
Type: Journal Article
Publisher: Humaniora Journal – BINUS University
Fokus: Penelitian mengenai strategi personal branding melalui fashion blogging serta bagaimana blogger membangun identitas dan kredibilitas di media digital. - 2016 — Internal Audit Communication for Non-Profit Community Learning Centre
Type: Journal Article
Publisher: Pertanika Journal of Social Sciences and Humanities
Fokus: Studi mengenai komunikasi audit internal dalam organisasi nirlaba dan pusat pembelajaran masyarakat. - 2018 — Public Relations’ Awareness of Corporate Reputation in Service Companies
Type: Journal Article
Publisher: Pertanika Journal of Social Sciences and Humanities
Fokus: Penelitian tentang peran public relations dalam membangun dan menjaga reputasi perusahaan di sektor jasa. - 2021 — Tweeps and Their Tweeting Behavior During Natural Disaster
Type: Conference Paper
Publisher: IOP Conference Series: Earth and Environmental Science
Fokus: Analisis perilaku pengguna Twitter dalam menyebarkan informasi saat terjadi bencana alam serta peran media sosial dalam komunikasi krisis.
Secara umum, penelitian Yuanita Safitri berkaitan dengan beberapa bidang utama:
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Digital literacy dan digital divide
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Social media communication dan digital campaigns
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Public relations dan corporate reputation
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Branding dan personal branding di media digital
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Disaster communication dan misinformation