Genre theory refers to a diverse set of approaches or methods for identifying patterns in, and expectations for, a variety of communicative phenomena. In the broadest sense, a genre refers to a recurrent language-based category that guides or constrains communication. In contemporary culture, the concept of genre is most often used to describe types of film (e.g., action, drama, romantic comedy), literature and poetry (e.g., gothic, epic, mask lyric), and music (e.g., dance, hip-hop, alternative rock). In scholarship, genre theory originates in ancient Greek advice about public speaking. Today, however, genre is studied in three broader contexts: rhetoric and oratory, literature and poetry, and media studies.
Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.654
Penanggungjawab naskah :
Edwina Ayu Kustiawan
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