People Innovation Excellence

What You Need to Know About : Cultural Identity theory

Cultural identity theory (CIT) is one of several theories developed to build knowledge about the communicative processes in use by individuals to construct and negotiate their cultural group identities and relationships in particular contexts. Originally developed in the late 1980s, the theory has significantly evolved through continuing collaborative projects in various international sites and diverse regions in the United States. Early versions emphasized an interpretive theoretical perspective, social construction, and individuals’ discursive accounts of experiences, while versions after 2000 have been broadened to incorporate a critical perspective and to include attention to contextual structures, ideologies, and status hierarchies. Research guided by the theory today most often includes discursive analysis of public and interview texts focusing on the forms through which cultural-identity positions and intercultural relationships are negotiated, the role of privilege in the outcomes of discourse, and implications for intercultural relations and social justice.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.654

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan

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