Asian communication theory refers to the body of literature covering concepts and theories derived from the rereading of Asian classical treatises, non-Eurocentric comparisons, East–West theoretical syntheses, explorations into Asian cultural concepts, and critical reflections on Western theory. This entry will begin with a definition of Asian communication theory and then will examine Asian communication theory in relation to the seven communication traditions that Robert Craig elucidated in 1999: rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical.
The three words constituting Asian communication theory need clarification because each word contains multiple meanings. Although geographically Asia includes the Middle East, Central Asia, and eastern Russia, Asian theory focuses primarily on the great philosophies of India and China and the cultures of the region between them. Asian communication theory adds to the different meanings of communication, and it conflicts with the positivist view of theory, which is an artifact of Western science. Asian theory emphasizes systems, groups, networks, and the macro approach and is therefore more akin to philosophy, which cannot be easily tested in the Western scientific manner.
Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.
Penanggungjawab naskah :
Edwina Ayu Kustiawan