Early conceptualizations of collective information sampling (CIS) arose in the mid-1980s in an attempt to give insight into the nature of communication processes and information management within decision-making groups. Garold Stasser and William Titus found that members of decisionmaking groups tend to communicate and discuss information that all members already know in common (shared information) at the expense of discussing information that individual members may uniquely know (unshared information). This tendency to favor shared information has a significant impact on the efficacy of group decisions and flies in the face of most intuitive communication thinking. The further development of the theory helps to extend and explain the nature of information sharing within groups, especially those groups that have been given the task of making an important decision within a specific communication context. The major tenets of this theory include not only the explication of the CIS bias toward discussing shared information but also the unpacking of the mutual enhancement effect that underpins CIS, as well as a discussion of additional factors that moderate this otherwise robust bias.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan