Organizational communication is the process by which language and social interaction promote coordinated action toward a common goal. Organizational communication theories are explanations developed by researchers to describe and account for how organizational communication occurs in practice. Nascent theories of organizational communication have existed for millennia, but were introduced more formally in the first half of the 20th century following the industrial revolutions in Europe and the United States. Since then, the perceived importance of communication in promoting organizational effectiveness has grown, while conceptions of what it means for an organization to be effective have broadened considerably. Theories of organizational communication have developed from narrow conduit models aimed solely at improving the bottom line of corporations to more diverse formulations that emphasize the importance of participation by multiple stakeholders in the development of public, private, and nonprofit institutions.
Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.700
Penanggungjawab naskah :
Edwina Ayu Kustiawan
Published at :