Marketing Communication Curriculum
Our Marketing Communication curriculum covers core courses, program courses, and elective courses, as follows:
SEMESTER 1:
Interpersonal Communication
Introduction to Communication Science
Psychology of Communication
Writing Fundamentals
Public Speaking
Philosophy and Ethics of Communication
Political Communication
SEMESTER 2:
Character Building: Pancasila
Entrepreneurship: Ideation
Statistics
Organizational Communication and Professional Practice
Theory of Communication
Intercultural Communication
Communication Research and Methodology
Society and Digital Culture
SEMESTER 3:
Character Building: Kewarganegaraan
Entrepreneurship: Prototyping
Communication Research Methodology
Contemporary Content Production
Society and Digital Culture
Communication Data and Technology
SEMESTER 4:
Business Research and Trend Forecasting
Business Ethics and Sustainability
Communication Audit
Multimedia Storytelling
Event Management
Understanding Intergenerational Communication
Media Campaign and Monitoring
SEMESTER 5*
SEMESTER 5 (Brand Communication):
Environmental Issues and Brand Activism
Integrated Marketing Communication
Media Planning & Buying
Brand Sustainability Strategy
Brand Activation
Social Media Planning & Engagement
SEMESTER 5 (Corporate Communication):
Crisis Communication
Public Affair
Writing for Corporate Communication
Digital Corporate Communication
Corporate Sustainability
Strategic Corporate Communication
SEMESTER 6:
Enrichment Program 1 (Internship/Community Development/Research/Micro-Credential/Start-up/Study Abroad)
SEMESTER 7:
Enrichment Program 2 (Internship/Community Development/Research/Micro-Credential/Start-up/Study Abroad/Further Study)
SEMESTER 8:
Thesis
*)OR full Minor Program/Free Electives/Student Mobility
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