Lidya is a Senior lecturer in the Department of Communication Binus University since 2009 (Lektor Kepala). Lidya is a doctor of communication who researches on the digital community and digital branding. She actively writing and was awarded as the most productive writer in 2019, 2020, 2021.She also a reviewer in various journals. Previously, She worked as a practitioner in Communications in multinational companies. She is active in organizations and currently serves as the Head of the Cooperation Department at the Central Board of the Indonesian Association of Communication Scholars and the Secretary General of the Jabodetabek Communications Higher Education Association.She is also a trainer at the Education Center of the Ministry of Communication and Information since 2006 for the field of event organizer and Public Relations Writing. In 2021 and 2022 as a verifier for making Civil Servant Candidate Assesment and curriculum makers for Education and Trainer for Government Public Relations Functional Positions for skilled and expert levels. In 2022, She will become a Master Trainer.