Z. Hidayat is a senior lecturer in the Communication Science Department at Bina Nusantara University, Jakarta, Indonesia. His research interests in media audiences are based on cohorts' perspectives, consumer behavior, and cultural studies published in Scopus journals and conferences. Also, his claims on data-driven journalism, digital marketing communication, and digital society. He completed his Bachelor of Arts in Agriculture Technology, then Master of Management, and Master of Communication Science. He received his doctorate in Communication at the University of Indonesia, and his Ph.D. in audience cohort studies was the first in any research interest in communication science in Indonesia.
Nurainy, Y., Hidayat, Z., Nani, R. M., & Aprilina, R. K. D. (2022). Customer Loyalty on Household Consumer Goods Distribution: A Survey among the Asian Parent Indonesia Community. Journal of Distribution Science, 20(4), 9-19.
Zahara, N., Wulandari, N. C., Kairupan, J. H., & Hidayat, Z. (2022). What drives Indonesians Subscribe and Push the Distribution of Disney+ Hotstar?. Journal of Distribution Science, 20(6), 21-32.
Putra, R. R., & Hidayat, Z. (2022). Komunikasi Pemasaran Layanan Video Streaming Dan On Demand MNC Group (Studi Kasus: Aplikasi Rcti+). JISIP (Jurnal Ilmu Sosial dan Pendidikan), 6(1).
Rachdito, E. B., & Hidayat, Z. (2021). Emoticons as Self-Disclosure in Social Media and Its Meaning for People Who are Deaf. Disability, CBR & Inclusive Development, 32(4).
Hidayat, Z., Permatasari, C. B., & Mani, L. (2022). Cyber Violence and Bullying in Online Game Addiction: A Phenomenological Study. Journal of Theoretical and Applied Information Technology, 100(5).
Wijaya, I. P. D. W., & Hidayat, Z. (2022). Digital-Visual Imagery In Marketing Communication of Modern Lifestyle: Analysis of Property Advertisement In. Syntax Literate; Jurnal Ilmiah Indonesia, 7(3), 3125-3135.
Septyarini, A. W., Qathrinada, A., Pratiwi, A. U., & Hidayat, Z. (2022). Indonesian Beauty Product Customer Experience through Social Media. Syntax Literate; Jurnal Ilmiah Indonesia, 7(4), 3743-3753.
Monica, S., Hidayat, Z., & Nugraheni, D. M. (2022). Feminism Campaign On Social Media: Analysis of Indonesian Female Youtuber Movement. Syntax Literate; Jurnal Ilmiah Indonesia, 7(4), 4978-4992.
Aprilina, R. K. D., Hidayat, Z., Yeany Nurany, R. O. B. B. Y., & Nani, M. (2022). The Ibu-Hebat Housewives Community Reality Construction on Instagram. Journal of Theoretical and Applied Information Technology, 100(9).
Nugroho, B. D., Oktavia, Y., Jogo, S. B., & Hidayat, Z. (2022). It Is Not Just Sharing Youth-Culture! It is A Spotify Music Branding through Instagram. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 5(2).
Fatimah, D., Maretta, D., Nadhilah, S., Indra, R., & Hidayat, Z. (2022). Influenced Factors of Brand Advocacy: The Case of Gen Y Consumers’ Online Travel Agent In Indonesia. Syntax Literate; Jurnal Ilmiah Indonesia, 7(7), 8983-8993.
Hidayat, Z. & Tukina (2020). Communicating Sustainability through the ASEAN Governments’ Website (Building the Stakeholders Engagement in Southeast Asian Society). The 9th International Conference on Business, International Relations, And Diplomacy (ICOBIRD).
Hidayat, Z., & Hidayat, D. (2020). Environmental Sense of Gen Z in Online Communities: Exploring the Roles of Sharing Knowledge and Social Movement on Instagram. The 2nd Borobudur International Symposium (BIS) on Humanities and Social Sciences, Magelang, Indonesia.
Hidayat, Z., Nur, T., Kusumastuti, F. A., & Hidayat, D. (2020). Mental Health Recovery in SDGs Through the Empowering Family Communication in Palmerah Community Jakarta. The 2nd Borobudur International Symposium (BIS) on Humanities and Social Sciences, Magelang, Indonesia.
Napitupulu, N. A., & Hidayat, Z. (2020, August). The Influence of Online Shopping Applications, Strategic Promotions, and Hedonist Habits on e-Shopaholic Behavior. In 2020 International Conference on Information Management and Technology (ICIMTech) (pp. 922-927). IEEE.
Hidayat, Z., & Sunjaya, G. P. (2019). Gender and Impulsive Buying Behavior: Determinants of In-Store Environment and Communication in Urban Women Shopping Experience. The 3rd International Conference on Social Sciences and Education (ICSSED), Yogyakarta, Indonesia.
Hidayat, Z. & Fauzan, RM (2019). Assessing the Quality of Information and Communication: The Determinants of Online Shopping Experience in Indonesia. The 3rd International Conference on Social Sciences and Education (ICSSED), Yogyakarta, Indonesia.
2017-2022: DHOD MIK-BGP, Bina Nusantara University.
2014-Now: Senior Lecturer at Department of Communication, FDCT&HM, Bina Nusantara University
2010-2013: HOD Marketing Communication, Fikom, Esa Unggul University, Jakarta. 2006-2009: Assistant to the Presidential Special Staff Office of the Republic of Indonesia.
2002-2005: Marketing Communication Manager, Eastman Kodak Jakarta–Digital Division Macindo Co.
2000-2001: Deputy HOD Master of Management, STIE Nusantara (IBN)
1998-1999: Deputy HOD Accounting and Finance, STIE Nusantara (IBN)
1991-1997: Gunung Sewu Group, Public Relations Officer (to Manager).