Z. Hidayat is a senior lecturer in the Communication Science Department at Bina Nusantara University, Jakarta, Indonesia. His research interests in media audiences are based on cohorts' perspectives, consumer behavior, and cultural studies published in Scopus journals and conferences. Also, his claims on data-driven journalism, digital marketing communication, and digital society. He completed his Bachelor of Arts in Agriculture Technology, then Master of Management, and Master of Communication Science. He received his doctorate in Communication at the University of Indonesia, and his Ph.D. in audience cohort studies was the first in any research interest in communication science in Indonesia.