People Innovation Excellence

Marketing Public Relations

In Marketing Public Relations, the students will be prepared to be successful public relations in corporations. Students will learn more about branding, event organizing, and consumer relationship management. Students will gain skill in how to engage with consumers and communities through conventional and digital media. Marketing Public Relations prepares students for many careers in public relations through conventional and emerging digital media. Marketing Public Relations concentration will also provide students with fundamental and advance skill in writing and strategic planning.

Marketing Public Relations focuses on helping companies with their brands. Public relations are involved in a variety of tasks, ranging from writing press releases, develop relationship with journalist and editors, managing internal and external issues, media monitoring and report writing for media coverage data in order to manage the company’s brand. Public relations nowadays also need the capability to produce content especially in digital media. Marketing Public Relations needs to understand customer behavior and fast paced trends in various media.

Our student got an internship in some big companies, including:

  • Weber Shandwick
  • ASEAN Foundations
  • Golin
  • Coca Cola
  • Tokopedia

Prospective Careers

  • Branding Specialist
  • Public Relations Manager
  • Social Media Specialist
  • Event Organizer
  • Media Relations
  • Digital Strategist
  • Consumer Relationship Manager
  • Public Speaker
  • Public Relations Consultant
  • Digital Agency Manager

Course Structure

First Semester

  • Sociology and Anthropology in Communication Context
  • Introduction to Communication Science
  • Philosophy of Communication
  • Introduction to Political Science
  • Speaking in Public

Second Semester

  • Theory of Communication
  • Human Relations in Communication Context
  • Organizational Communication
  • Sociology of Communication

Third Semester

  • Theory of Mass Communication
  • Intercultural Communication
  • Psychology of Communication
  • Entrepreneurship 1
  • Writing Techniques in Communication Context
  • Introduction to Public Relations

Fourth Semester

  • Public Opinion
  • Professional Image and Acting
  • Marketing Public Relations Writing
  • Customer Relationship Management and Media Planning in MPR Context

Fifth Semester

Enrichment 3+1 Program I

Sixth Semester

  • Digital Marketing Public Relations
  • Integrated Marketing Communications and Consumer Behavior in MPR Context
  • Advertising and Branding for Marketing Public Relations
  • Marketing Communication Program and Event Management
  • Marketing Public Relations Ethics
  • Introduction to Marketing and Negotiation Technique in MPR Context

Seventh Semester

Enrichment 3+1 Program II

Eight Semester

  • Thesis of Marketing Public Relations

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