People Innovation Excellence

Brand Communication

Brand Communication streaming will help students to have an extensive knowledge about branding, event organizing, advertising, and consumer relationship management. Students will gain skill on how to engage with consumers and communities through conventional and digital media. Moreover, Brand Communication students’ needs to understand about customer behavior and fast-paced trends in various media. They will also learn about fundamental to advance skill of writing for managing their branding strategy. Students will also have the capability to produce content, especially in digital media.

Prospective Careers

  • Branding Specialist
  • Social Media Specialist
  • Event Organizer
  • Media Relations
  • Digital Strategist
  • Consumer Relationship
  • Public Speaker
  • Public Relations Consultant
  • Digital Agency Manager

Course Structure

First Semester

  • Introduction to Communication Science
  • Philosophy and Ethics of Communication
  • Writing Fundamentals
  • Public Speaking

Second Semester

  • Theory of Communication
  • Introduction to Sociology
  • Introduction to Politics
  • Interpersonal Communication
  • Psychology of Communication

Third Semester

  • Theory of Mass Communication
  • Intercultural Communication
  • Contemporary Writing
  • Statistics in Communication Context
  • Introduction to Public Relations
  • Chinese Language in Communication Context
  • Entrepreneurship I

Fourth Semester

  • Organizational Communication
  • Social Design Thinking
  • Media Campaign & Monitoring
  • Public Opinion
  • Event Management
  • Strategic Brand Management
  • Public Relations Management

Fifth Semester

  • Entrepreneur II
  • Workplace Ethics and Behavior
  • Digital Public Relations
  • Quantitative and Qualitative Research Methods in Communication Context
  • Writing for Branding
  • Integrated Marketing Communication
  • Global Consumer Behavior

Sixth Semester

Enrichment 3+1 Program I

Seventh Semester

Enrichment 3+1 Program II

Eight Semester

  • Thesis of Brand Communication

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