Marcomm Curriculum

SEMESTER 1

Group Course SCU
MKK COMM6100 Introduction to Communication Science 4
COMM6382 Introduction to Sociology* 2
MPB COMM6383 Philosophy and Ethics of Communication 2
MKB

 

COMM6386 Writing Fundamentals 4
COMM6389 Public Speaking* 4
LANG6027 Indonesian 2
English University Courses I
ENGL6128 English in Focus 2
ENGL6130 English for Business Presentation 2
Total SCU 20
Cumulative SCU 20

*) This course is delivered in English

-) For English University Courses I, the student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation

SEMESTER 2

Group Course SCU
MPK CHAR6013 Character Building: Pancasila 2
MKK COMM6012 Theory of Communication 4
COMM6460 Political Communication* 2
COMM6385 Interpersonal Communication* 4
COMM8108 Psychology of Communication* 2
MKB COMP6177 Computer Laboratory in Communication Context 2
ENTR6003 Entrepreneurship I 2
English University Courses II
ENGL6129 English Savvy 2
ENGL6131 English for Written Business Communication 2
Total SCU 20
Cumulative SCU 40

*) This course is delivered in English

-) For English University Courses II, the student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication

SEMESTER 3

Group Course SCU
MPK CHAR6014 Character Building: Kewarganegaraan 2
MKK COMM6387 Social Design Thinking 4
COMM6099 Intercultural Communication*&** 4
COMM6157 Introduction to Public Relations*&** 2
COMM6014 Theory of Mass Communications 4
COMM6019 Public Opinion*&** 2
MKB COMM6388 Contemporary Writing** 2
ENTR6004 Entrepreneurship II 2
Total SCU 22
Cumulative SCU 62

*) This course is delivered in English                     **) Global Learning System course

SEMESTER 4

Group Course SCU
MPK CHAR6015 Character Building: Agama 2
MKK COMM6129 Organizational Communication*&** 4
COMM6464 Communication Technology 4
MKB ENTR6493 Entrepreneurship III 2
COMM6424 Media Campaign & Monitoring*&** 2/2
Stream: Corporate Communication
COMM6426 Narrative Development** 2/2
COMM6427 Strategic Public Relations*&** 2
Stream: Brand Communication
COMM6435 Global Consumer Behavior* 2
COMM6428 Strategic Brand Management*&** 2
COMM6429 Public Relations Management* 2
Total SCU of Corporate Communication 22
Total SCU of Brand Communication 22
Cumulative SCU of Corporate Communication 84
Cumulative SCU of Brand Communication 84

*) This course is delivered in English                        **) Global Learning System course

SEMESTER 5

Group Course SCU
MKK RSCH6008 Quantitative & Qualitative Research Methods in Communication Context 4
MKB COMM6072 Event Management* 2/2
COMM6390 Workplace Ethics and Behavior*&** 2/2
COMM6469 Digital Public Relations*&** 2/2
Stream: Corporate Communication
COMM6431 Crisis and Reputation Management* 4
COMM6467 Communication & Public Affairs* 4
Stream: Brand Communication
COMM6468 Writing for Branding** 4
COMM6434 Integrated Marketing Communication* 2/2
Total SCU of Corporate Communication 24
Total SCU of Brand Communication 24
Cumulative SCU 108

*) This course is delivered in English                        **) Global Learning System course

SEMESTER 6

Group Course SCU
MKB Stream: Corporate Communication
Enrichment Program I 16
Stream: Brand Communication
Enrichment Program I 16
Total SCU 16
Cumulative SCU 124 

SEMESTER 7

Group Course SCU
MKB Stream: Corporate Communication
Enrichment Program II 16
Stream: Brand Communication
Enrichment Program II 16
Total SCU 16
Cumulative SCU 140

SEMESTER 8

Group Course SCU
MKB Stream: Corporate Communication
COMM6436 Thesis Corporate Communication 6
Stream: Brand Communication
COMM6437 Thesis Brand Communication 6
Total SCU 6
Cumulative SCU 146