People Innovation Excellence

Creative Broadcasting

Creative Broadcasting concentration at Binus University will provide students comprehensive education on creative broadcasting on various media platforms (old media and new media), and provide students with the ability to successfully work on television, radio, online media or new media as creative person, scriptwriter, production assistant (PA) Producer, program, Program Director, Nondrama Director, editor, switcher, camera person, Executive Producer, Production Manager, founder / manager of production house, founder of new media or online media.

Students will also be prepared to understand and follow the latest trends in creative broadcasting in the new media era. In addition to the provision of theory about creative broadcasting, the students will also practice producing video and other visual content related to creative broadcasting which is then published in various channels (platform).

Prospective Careers

  • Creative Person
  • Switcher
  • Production Assitance (PA)
  • Editor
  • Program Director
  • Director
  • Creative Producer
  • Host Program
  • Creative Program Producer
  • Production Manager

Course Structure

First Semester

  • Introduction to Communication Science
  • Philosophy and Ethics of Communication
  • Writing Fundamentals
  • Public Speaking

Second Semester

  • Theory of Communication
  • Introduction to Sociology
  • Introduction to Politics
  • Interpersonal Communication
  • Psychology of Communication

Third Semester

  • Contemporary Writing
  • Statistics in Communication Context
  • Intercultural Communication
  • Introduction to Multimedia
  • Chinese Language in Communication Context
  • Theory of Mass Communication
  • Entrepreneurship I

Fourth Semester

  • Organizational Communication
  • Social Design Thinking
  • Public Opinion
  • The Principles of Creative Program
  • Script Writing for Creative Program
  • Directing for Creative Broadcasting

Fifth Semester

  • Entrepreneurship II
  • Workplace Ethics and Behavior
  • Editing for Multimedia
  • Digital Broadcasting Program
  • Media Promotion & Marketing in Multimedia
  • Quantitative & Qualitative Research Methods in Communication Context
  • Drama & Non-Drama Production

Sixth Semester

Enrichment 3+1 Program I

Seventh Semester

Enrichment 3+1 Program II

Eight Semester

Thesis of Creative Broadcasting


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