People Innovation Excellence

Marketing Communication


Marketing communication is an interdisciplinary major that combines the concepts and theories of Marketing and Communication Science that have two choices, there are Marketing communication program and Mass communication program. Marketing communication program has two concentrations; Marketing Public Relations (MPR) and Corporate Public Relations (CPR). In MPR, students will learn about how to branding the product, IMC (Integrated Marketing Communication), negotiation technique and lobbying, advertising, writing skills in marketing in a communication context. Whereas in CPR, students will learn about how to manage the corporate reputation, develop the corporate social responsibility programs, writing skills in corporate communication context. All concentrations offer advanced ICT and globally minded approach as characteristic of BINUS UNIVERSITY. As enrichment of learning program, students will be facilitated for 1 year national and international industrial experience, besides 3 years study in campus. We facilitate student to communicate with the global community through student exchanges local and international such as Padjajaran University (local), Hanyang University (Korea), Han University (Holland), University of Southern Indiana (USA). Catalog 2013 (PDF), Catalog 2014 (PDF), Catalog 2015 (PDF), Catalog 2016 (PDF), Catalog 2017 (PDF)


A leading Marketing Communication program of this digital era, delivering world class professionals with  an open minded and  marketable strengths, local values and Information technology.


The mission of Marketing Communication Program is to contribute to the global community through the provision of world-class education by:
  1. Recognizing and rewarding the most creative and value adding talents as a professional Marketing Communication.
  2. Educating students in the fundamental skills, knowledge, research and practice of Marketing Communication by providing high quality of teaching and learning experiences in real world applications and prepare them to continue their advance studies.
  3. Conducting research and providing professional services of Marketing Communication particularly in public speaking for society development.
  4. Preparing students for strategic positions in service industries and/or for advanced degrees in Marketing Communication in a challenging  multicultural world.
  5. Improving the quality of life of the global Community through researches and overseas internships.

Program Objective

The objectives of the program are:
  1. To provide students with a solid foundation of theoretical and practical knowledge in Marketing Communication to be a professional public relations officer.
  2. To prepare students with a solid foundation in research skills and analytical thinking to conduct research in the field of Communication especially in Marketing Communication.
  3. To equip students with applied communication and entrepreneurial skills through internship to be succeed in the global industry.

Student Outcomes

After completing the study, graduates are:
  1. Able to analyze cases in communication in order to provide a solution with the communication science approach
  2. Able to conduct communications research by implementing the theories and concepts of communication science.
  3. Able to design solutions in communication science approach in order to deal with crisis communication both internally, externally, or community using a various media.
  4. Able to demonstrate professional ethics of communication that appropriate with the context and relevant purposes.
  5. Able to represent the skills to interact with various society professionally.
  6. Able to integrate the use of technology and communication skills to build relationships with community, media, government and public.
  7. Able to integrate business opportunities in the communication field, and implement it to an applicable business plan.
  8. Able to build public understanding related to message essence of a product / service using various media through marketing communications approach.
  9. Able to build relationships between company and stakeholders using various media through communication science approach.

Prospective Career of the Graduates

Marketing Communication prepare students have careers such as:
  • MPR: Marketing Communication Manager, PR Hotel/Caf, Presenter (off & on air), Guest Relations Manager, Event Organizer, Artist Management, Personal Branding Advisor, Promotion Manager, PR Consultant, Trainer of communication service
  • CPR: Corporate Communication, Corporate Affair, Motivator, HR Counselor, Investor Relations, Corporate Secretary (Public Company), CSR Manager, Trainer of communication in organization

Course Structure for Binusian 2021

Sem Code Course Name SCU Total
1 COMM6106 Sociology and Anthropology in Communication Context 2 20
COMM6100 Introduction to Communication Science 4
LANG6030 Indonesian 4
COMM8101 Philosophy of Communication 2
COMM6009 Introduction to Political Science* 2
COMM6097 Speaking in Public* 4
English University Courses I
ENGL6128 English in Focus 2
ENGL6130 English for Business Presentation 2
2 CHAR6013 Character Building: Pancasila 2 20
COMM6012 Theory of Communication 4
COMM6098 Human Relations in Communication Context* 4
COMM6129 Organizational Communication* 4
COMM8107 Sociology of Communication 2
COMP6177 Computer laboratory in Communication Context 2
English University Courses II
ENGL6129 English Savvy 2
ENGL6131 English for Written Business Communication 2
3 CHAR6014 Character Building: Kewarganegaraan 2 24
COMM6014 Theory of Mass Communication 4
COMM6099 Intercultural Communication* 4
COMM8108 Psychology of Communication 2
ENTR6003 Entrepreneurship I 2
COMM6087 Writing Techniques in Communication Context 4
COMM6157 Introduction to Public Relations* 2
CHIN6095 Chinese Language in Marketing Communication 4
4 CHAR6015 Character Building: Agama 2 22
STAT6080 Statistics in Communication Context 4
COMM6019 Public Opinion* 2
RSCH6008 Quantitative and Qualitative Research Methods in Communication Context 4
COMM6130 Professional Image and Acting* 2/2
Stream: Corporate Public Relation
COMM6118 Corporate PR Writing and Advertorial in a Global Sector 2/2
COMM6119 Communications in Crisis*/** 2
Stream: Marketing Public Relation
COMM6109 Marketing Public Relations Writing** 2/2
COMM6116 Customer Relationship Management and Media Planning in MPR Context* 2
5 Stream: Corporate Public Relation 16
Enrichmet Program I  16
Stream: Marketing Public Relation
Enrichment Program I  16
6 ENTR6004 Entrepreneurship II 2 22
COMM6081 Introduction to Journalism and Broadcasting* 2
Stream: Corporate Public Relation
COMM6123 Corporate Relationship Management and Media Planning in CPR Context 2/2
COMM6124 Public Relations Management and Reputation Management in CPR Context* 2
COMM6125 Political Branding, Culture and Power of Organization 2/2
LAWS6109 Business Law in CPR Context 2
COMM6121 Strategic Corporate Communication and Media Campaign in a Global World*/** 2/2
COMM6127 Corporate Public Relations Ethics 2
Stream: Marketing Public Relation
COMM6111 Digital Marketing Public Relations 2/2
COMM6150 Integrated Marketing Communications and Consumer Behavior in MPR Context* 2
COMM6151 Advertising and Branding for Marketing Public Relations*/** 2/2
COMM6117 Marketing Communication Program and Event Management 2/2
COMM6115 Marketing Public Relations Ethics 2
COMM6114 Introduction to Marketing and Negotiation Technique in MPR Context* 2
7 Stream: Corporate Public Relation 16
Enrichment Program II 16
Stream: Marketing Public Relation
Enrichment Program II 16
8 Thesis: Corporate Public Relation 6
COMM6104 Thesis of Corporate Public Relations 6
Thesis: Marketing Public Relation
COMM6102 Thesis of Marketing Public Relations 6
Total Credits 146 SCU
*) This course is delivered in English **) Entrepreneurship Embedded English University Courses: -) For 1st Semester: English University Courses I, student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation -) For 2nd Semester: English University Courses II, student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication -) Students must pass English Savvy with a minimum Grade of C. Enrichment Program I (5th Semester) & Enrichment Program II (7th Semester): -) Student will take one of enrichment program tracks (off campus).   Enrichment Track Scheme
Track Semester 5 Semester 7
1 v v
2 v v
3 v v
4 v v
5 v v
6 v v
7 v v
8 v v
9 v v
10 v v
Keterangan: I               : Internship RS           : Research ENTR     : Entrepreneurship CD          : Community Development SA           : Study Abroad *etc         : Department specific needs   Notes: Student can choose one of the available tracks

Prerequisites for Binusian 2021

There is no prerequisite for this program.

Quality Controlled Courses for Binusian 2021

Student should pass all of these quality controlled courses as listed below:
No Code Course Name Minimum Grade
1 CHAR6013 Character Building: Pancasila


2 ENTR6004  Entrepreneurship II


3 COMM6097 Speaking in Public


4 COMM6012 Theory of Communication*


5 COMM6087 Writing Techniques in Communication Context


6 COMM6130 Professional Image and Acting*


Stream: Corporate Public Relations
7 COMM6119 Communications in Crisis


8 COMM6124 Public Relations Management and Reputation Management in CPR Context*


Stream: Marketing Public Relations
7 COMM6116 Customer Relationship Management and Media Planning in MPR Context


8 COMM6150 Integrated Marketing Communications and Consumer Behavior in MPR Context*


*) Tutorial & Multipaper  


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