People Innovation Excellence

Corporate Communication

Corporate Communication streaming will provide a comprehensive education for students to be successful public relations in corporations, non-profit organizations or governmental organizations. They will learn about building a relationship and make engagement with their stakeholder, conducting research for organization’s benefit, make a strategic program, leading public relations campaign and measure its effectiveness. Students in this streaming will also learn about fundamental writing until developing a narrative for their corporate storytelling. Moreover, they will learn about working or conducting research in corporate communication environment at semester 6 and 7. We also foster our students to be digital savvy and working ethically. These wide-ranging studies will help the student to gain knowledge and survive in the dynamic industry of public relations.

Prospective Career for Corporate Communication

  • Corporate Public Relations
  • PR in NGO including United Nations (UN)
  • PR in Government Office
  • Strategic Planner
  • Social Media Specialist
  • Media Relations
  • Communication and Digital Strategist
  • Community Development
  • Corporate Relationship
  • Corporate Affairs
  • Public Relations Consultant

Course Structure

First Semester

  • Introduction to Communication Science
  • Philosophy and Ethics of Communication
  • Writing Fundamentals
  • Public Speaking

Second Semester

  • Theory of Communication
  • Introduction to Sociology
  • Introduction to Politics
  • Interpersonal Communication
  • Psychology of Communication

Third Semester

  • Theory of Mass Communication
  • Intercultural Communication
  • Contemporary Writing
  • Statistics in Communication Context
  • Introduction to Public Relations
  • Chinese Language in Communication Context
  • Entrepreneurship I

Fourth Semester

  • Organizational Communication
  • Social Design Thinking
  • Media Campaign & Monitoring
  • Public Opinion
  • Event Management
  • Narrative Development
  • Strategic Public Relations

Fifth Semester

  • Entrepreneurship II
  • Workplace Ethics and Behavior
  • Digital Public Relations
  • Quantitative and Qualitative Research Methods in Communication Context
  • Crisis and Reputation Management
  • Communication & Public Affairs

Sixth Semester

Enrichment 3+1 Program I

Seventh Semester

Enrichment 3+1 Program II

Eight Semester

  • Thesis of Corporate Communication

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