People Innovation Excellence

Fun Facts of Marketing Communication

  1. Lillie Langtry (usually spelled Lily Langtry in the United States), born Emilie Charlotte Le Breton (October 13, 1853 – February 12, 1929), was celebrated as a young woman of beauty and charm, who later established a reputation as an actress and producer. Her looks and personality attracted interest, commentary, and invitations from artists and society hostesses. Langtry used her high public profile to endorse commercial products such as cosmetics and soap, an early example of celebrity endorsement. She used her famous ivory complexion to generate income, being the first woman to endorse a commercial product when she advertised Pears Soap
  2. The global social network landscape has transformed significantly over the past few years with the rise of Snapchat, Instagram and other major players entering the market. To muddle the landscape even further, many messaging apps have now adopted features and services that often rival and overlap with those of social networks. One example of this is WeChat, which is now China’s leading social platform. In many nations where mobile messaging is extremely popular, such as China, India, Brazil and Mexico, using social networks via mobile phone is also high. Social network penetration in the more advanced digital markets of North America and Western Europe is nearing saturation, leaving less room for growth. This year, the number of social network users in those regions will increase by just 3.1% and 3.8%, respectively. But a new wave of social network users will come from mobile phone users in Asia-Pacific, Latin America and the Middle East and Africa, who are accessing the internet for the very first time by way of inexpensive smartphones, widely available Wi-Fi coverage and expanding 3G and 4G networks. More than 80% of social network users worldwide will use a mobile phone to access those networks this year. By 2020, this total will expand to nearly 86% of global social network users.
  3. The Mobile Marketing Association of Asia, where this information originally came from, stated that out of the 6 billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush.

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