People Innovation Excellence

What You Need to Know About : Gender Schema Theory

Gender schema theory (GST) is a cognitive theory developed to explain the role of gender in organizing meaning, both for self and for others. GST was first proposed by psychologist Sandra Lipsitz Bem in 1981. Bem’s formulations built on the more general developmental process through which children learn to incorporate content- specific information into more abstract cognitive structures that are used to process and organize what the person perceives. Observing that all societies make distinctions between male and female, Bem was interested in how children learn to use the content around them related to gender both to evaluate people and situations and to assimilate new information.

Key terms for this theory are schema and schema theory. A schema is a network of cognitive organizations that guides how an individual  perceives self, others, and situations. As such, a schema is a systematic framework for interpretive activity. In short, it is a mental representation of a broad range of attributes, traits, and behaviors that are associated with women or men in a particular culture. Once a schema is established, only minimal cues are necessary to elicit the more elaborate set of meanings associated with the schema. Schema theory proposes that perception and the assignment of meaning by people result from the interaction of incoming information and perceptual cues with the perceiving person’s existing schema.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.654

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan

Published at :
Leave Your Footprint

    Periksa Browser Anda

    Check Your Browser

    Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

    Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

    Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

    Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

    We're Moving Forward.

    This Site Is No Longer Supporting Out-of Date Browser.

    If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

    Best viewed with one of these browser instead. It is totally free.

    1. Google Chrome
    2. Mozilla Firefox
    3. Opera
    4. Internet Explorer 9