People Innovation Excellence

What You Need to Know About : Facework Theories

Physical faces are one of the primary means by which we distinguish individuals. In facework theories, however, instead of referring to one’s physical face, the word face is a metaphorical allusion to one’s desired social identity or image(s). One’s metaphorical face is manifested through communication. Researchers have coined a variety of words to represent different types of facework, including: face-honoring, face-threatening, face-saving, face-protecting, face-building, facedepreciating, face-giving, face-negotiating, facecompensating, face-restoring, face-neutral, and face-constituting. Facework theories, largely grounded in Erving Goffman’s writings on facework and Penelope Brown and Stephen Levinson’s model of politeness, have been used to examine communication practices in multiple contexts.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.654

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan


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