People Innovation Excellence

What You Need to Know About : Ethnography of communication

The ethnography of communication (EOC), originated by linguistic anthropologist Dell Hymes, is a field of study fundamentally concerned with the idea that culture and communication are inseparably intertwined. Within communication, the shared belief and value systems comprising culture are constructed. And within communication, people build the social structures that comprise their everyday communal way of life. Thus, whenever community members communicate, they display the verbal and nonverbal elements particular to their society while simultaneously creating (and recreating) the value systems that structure that society. By attending, then, to people’s routine communication, many of the core abstract elements that characterize their worldviews or cultural life can be observed, understood, compared, contrasted, and theorized. The EOC offers both theoretical and methodological lenses in order to illuminate the particular cultures of a particular group of people.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.654

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan


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