People Innovation Excellence

What You Need to Know About : Media Effects Theories

Media effects theories are, in essence, an umbrella term for intertwined research areas regarding the study of media audiences and effects. Although there have been disagreements about the development of the approaches and what aspects of study need to be highlighted, three main bodies of research can be extracted as the key conceptual ideas about the effects of media. They can be understood as periods in time, marked by a paradigm shift about the impact media have on audiences.

In general, the study of media effects has a history that traces its origin to late 19th-century crowd theories or mass society research. Being open to mass-communicated media influences was seen as the result of the loss of traditional institutions of authority of family, church, and state in a society that focused intensely on individuality. Understanding this irrational behavior of a mass audience became a means for early media psychology research to ascertain the kind of satisfaction audiences derive from media use.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.632

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan

Published at :
Leave Your Footprint

    Periksa Browser Anda

    Check Your Browser

    Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

    Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

    Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

    Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

    We're Moving Forward.

    This Site Is No Longer Supporting Out-of Date Browser.

    If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

    Best viewed with one of these browser instead. It is totally free.

    1. Google Chrome
    2. Mozilla Firefox
    3. Opera
    4. Internet Explorer 9